Dinner’s On Me: Restaurants Unlimited Selects CashStar for Digital Gifting

Restaurants Unlimited, Inc. (RUI) has launched eGift services withCashStar, the digital gifting and incentives company. Diners in any one of RUI’s 21 different brands, such as Palomino, Kincaid’s, Henry’s Tavern and Portland Seafood Company, in 46 locations around the country, can now easily send personalized eGift Cards directly to friends and family for redemption at anyRestaurants Unlimited, Inc. location.

“We now provide our guests the option to easily purchase and personalize digital gift cards for family and friends,” said Pat Irwin, vice president of IT, Restaurants Unlimited. “CashStar’s comprehensive features, including its mobile accessibility, allow our guests to purchase gifts whether they are on the go or even sitting in one of our restaurants thinking of a friend or loved one.”

With CashStar’s new Web Gifting 2 platform, consumers can personalize their digital gift cards with a custom written message and photo, select the card denomination and personalize the design, and send it immediately or select a future day and time for delivery. There is no cost to ship and no fee to purchase, making gifting as simple as point-and-click. Customers can also make purchases on the go via their smartphone.

Restaurants Unlimited joins more than 250 marquee names in the CashStar network. These brands leverage CashStar to easily and securely integrate digital gifting strategies into their B2B and B2C marketing and engagement offerings to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized digital gifting experience via email, mobile and social channels.

“Digital gifting is changing the way fine restaurants, such as those in the Restaurants Unlimited family, interact and cater to their customers,” said Larry Weissbach, vice president of client services at CashStar. “These organizations understand the importance of offering a personalized experience and being accessible through the channels their customers prefer.”

About Restaurant Unlimited, Inc.

Since opening its first successful restaurant in 1968, Restaurants Unlimited, Inc. (RUI) has brought its talent for bringing the finest food to some of the best possible locations across the nation. RUI operates 21 different restaurant brands in 46 locations throughout the U.S. Unique concepts include Portland City Grill, Palisade, Cutters Crabhouse, and Skates on the Bay. Multi-unit brands include Kincaid’s, Palomino Restaurant & Bar, Portland Seafood Company and Stanford’s. The restaurants are located in eleven states, including Alaska and Hawaii. RUI is located in Seattle, Wash. and owned by private equity firm Sun Capital Partners. Additional details are available at www.r-u-i.com.

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit cashstar.com or e-mail sales@cashstar.com.

Keri Bertolino
fama PR 

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