David Stone, CEO of CashStar to Speak on Mobile Shopping and eGifting at Money2020 in Las Vegas

David Stone, co-founder and CEO of CashStar, the world’s leading digital gifting and incentives company, will be speaking at Money2020 in Las Vegas. Stone will leverage his industry expertise and experience with large retail customers such as Best Buy and Starbucks to lead a panel discussion titled “Mobile Shopping’s Best Kept Secret: eGifting,” on Tuesday, October 23.

Executives from Williams-Sonoma, Sephora and Viggle will be joining Stone as speakers on the panel to share a behind-the-scenes look at what leading innovators in mobile retail are learning in the trenches and envisioning for the future. From the consumer behavior that’s driving it, to technology solutions that enable it, the session will deliver a unique perspective on eGifting as a catalyst for mobile wallet and payments adoption.

“This session and event will focus on the intersection of the digital economy and the eGifting industry. Apple’s Passbook and other mobile wallet strategies are highlighting how eGifts are a catalyst for mobile payments,” said Stone. “As retailers plan their digital strategies for the fast-approaching holidays, Money2020 will reflect how industry leaders are thinking about mobile payments, social commerce and credit.”

What: Mobile Shopping’s Best Kept Secret: eGifting at #Money2020 Las Vegas
When: Tuesday, October 23, 2012 – 2:25 – 3:10 Track 3 Session 4
What: A case study and panel discussion on why & how marquee retailers invest mobile shopping for a superior consumer experience.
Hosted by: David Stone, co-founder and CEO, CashStar
• Jill John, Director, Business Sales, Williams-Sonoma
• Johnna Marcus, Director, Mobile & Digital Store Marketing, Sephora
• Greg Consiglio, EVP & Head of Business Development, Viggle

About CashStar, Inc.

CashStar is the world’s leading preferred digital gifting and incentives partner for retailers. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including The Body Shop, Gap, Groupon, The Home Depot, Mandarin Oriental, Pottery Barn, QVC, Staples, Starbucks and T.G.I. Friday’s. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit cashstar.com or e-mail sales@cashstar.com.

Keri Bertolino
fama PR 

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