CashStar Consumer Survey Finds Dads are Hardest Family Member to Shop For

More than Half of U.S. Consumers Have Given a Gift Card on Father’s Day, According to Consumer Survey

Father's Day 2016

Fathers are the hardest family member to shop for.

According to a national consumer survey conducted by CashStar, the industry-leading provider of prepaid commerce solutions, dads top the list as the hardest family member for whom to shop. Thirty percent of survey respondents indicated that dad was harder to shop for than their mom, siblings, spouse, grandparents, children and stepparents. The survey of 1,000+ U.S. consumers further reveals that more than half (55 percent) reported having given a gift card as a Father’s Day gift, and 36 percent of that group have given a gift card every year for the past several years.

“This data reinforces the rich opportunity for merchants to run gift card marketing for this popular gifting holiday,” said CashStar President and CEO Ben Kaplan. “With Father’s Day fast approaching and with consumers unsure what to buy the father figure in their life, gift cards are an ideal option especially when personalized with photos, video and messages.”

According to the survey, more than 40 percent of people purchase Father’s Day gifts every year. The survey results revealed that always being there for me/our family was the overwhelming (73 percent) reason why people show appreciation on Father’s Day. Other reasons included: being supportive (61 percent), being a good role model (49 percent), providing great advice (33 percent), being a good grandparent (25 percent), and for being a personal handyman (24 percent).

This year, the National Retail Federation expects Father’s Day spending to reach a record high of $14.3 billion, with approximately $2 billion to be spent on gift cards. This rich opportunity for merchants is supported by CashStar’s survey, which found that the most popular categories for a Father’s Day gift card purchase are restaurants (39 percent), home improvement (28 percent), sports/outdoor (25 percent), department stores (23 percent), electronics (23 percent), and movies/entertainment (20 percent).

For a list of brands utilizing the CashStar platform to power gift card promotions this Father’s Day, visit:

About CashStar
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma. To learn more, please visit, follow @CashStar or e-mail

Keri Bertolino
fama PR