ClickIt!toGiftIt! Day: Consumers Can Buy Personalized Gifts for the Holidays Until the Last Minute

The hectic holiday shopping season is coming to a close and retailers have come together to provide help for consumers with ClickIt!toGiftIt! Day on December 23. Previously, this date marked when retailers could no longer guarantee gifts bought online will arrive in time for Christmas and threw scrambling shoppers into a frenzy. For the second year, consumers can now shop online until the last minute by visiting CashStar’s ClickIt!toGiftIt!, where participating major retailers provide shoppers a one-stop shop to send personalized eGift Cards. Consumers can already find some special deals currently live.

“eGift Cards are personal, immediate and make for a great alternative to the traditional gift,” said Edithann Ramey, Sr. Director of Marketing for Chili’s Grill & Bar. “Chili’s Guests can experience all-around value this holiday with eGift Cards as they make an easy yet memorable last-minute gift sent via email, posted via Facebook or printed at home; and all for 10 percent off purchases of $100 or more.”

Always a welcome gift, consumers can personalize their digital gift cards with a custom message or personal photo, select the card denomination, and set the day and time the gift should be delivered. This allows consumers to easily cross everyone off of their lists without dealing with frantic last-minute mall crowds. Shoppers can also enter to win more than $5,000 in holiday giveaways offered at ClickIt!toGiftIt! Additionally, consumers can learn more about ClickIt!toGiftIt! on Facebook.

As their lives have gone digital, the majority of consumers prefer buying convenient and personalized eGift Cards online instead of sending plastic, and shoppers have been all about deals this holiday season. Meeting consumer demands and budgets this holiday season, many of CashStar’s more than 200 retail brands in network are offering special deals online. A sample of deals for ClickIt!toGiftIt! Day include:

“The annual promotional event is on December 23, but with CashStar, shoppers can purchase eGift Cards and send them to friends and family right up until the last minute,” said David Stone, CEO and co-founder of CashStar. “Consumers can even recover if they forget someone – making and sending a personalized purchase right from their mobile phone while on their way to Christmas dinner.”

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit or e-mail


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