Announcements

Cheddar’s Taps CashStar for Unified Digital and Plastic Gifting

Leading Restaurant Chain Uses CashStar 5 to Add Digital and Mobile Capabilities to Its Gift Card Menu by Extending Use of Leading Digital Gifting Platform

CashStar, the digital gifting company preferred by the world’s leading brands, today announced that restaurant chain Cheddar’s is now using the CashStar platform to power its unified digital and plastic gifting programs. Customers visiting the Cheddar’s website can easily personalize and purchase gift cards for use at any of the restaurant’s 130 locations.

Cheddar’s first selected CashStar in 2012 to power e-commerce sales and distribution of its plastic gift card and recently expanded use of the CashStar 5 platform to integrate digital and mobile gifting capabilities. Now, consumers can go to the Cheddar’s website from any device, select a digital or plastic gift card of their choice, personalize and send it in just a few steps. By providing consumers with a superior, unified e-commerce experience for digital and plastic gift cards, Cheddar’s drives incremental revenue and improved conversion with the program.

“Cheddar’s has had incredible success with CashStar, first with an e-commerce solution for plastic gift cards and now with the addition of digital and mobile capabilities,” said Sara Hundley, brand director at Cheddar’s. “With its robust set of e-commerce capabilities and a best-in-class user experience, CashStar is an ideal partner to help us grow our business and engage with our consumers.”

“Restaurant industry leaders such as Cheddar’s are increasingly recognizing the incremental revenue and improved consumer engagement that digital gifting delivers,” said Ben Kaplan, president and CEO of CashStar. “We are proud to now power Cheddar’s entire e-commerce program for plastic, digital and mobile gift cards with CashStar 5 and excited to help Cheddar’s meet their marketing goals.”

About CashStar
CashStar is the leading provider of omni-channel digital gifting solutions for the world’s top brands. The CashStar platform enables retailers and restaurants to maximize sales, eliminate fraud risk, increase customer engagement, and drive adoption of mobile payments. More than 300 leading companies rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma. To learn more, please visit www.cashstar.com, follow @CashStar_Inc, or e-mail .

Contact:
Kate Thermansen
fama PR
617-986-5006