CashStar Wins in Two Categories at Emerging Payments Awards

Sephora and CashStar Win for Best Digital Gifting Program; CashStar also Recognized as Leading Emerging Payments Service Provider

CashStar, the digital gifting company preferred by the world’s leading brands, today announced that it has won two Emerging Payments Awards, which recognizes the leading payment organizations and programs. CashStar and its client Sephora were awarded the top honor in the Best Digital Gifting Program category for Sephora’s digital and mobile gifting program. CashStar was also named Leading Emerging Payments Service Provider.

Sephora and CashStar have deeply integrated digital gifting into Sephora’s digital and mobile marketing strategy. Sephora uses the CashStar platform to enable its customers to easily send personalized digital and mobile gift cards to friends and family from any device. CashStar’s leading mobile capabilities allow Sephora to deliver the best mobile gifting program in the market today. In addition, the retailer is also using digital gift cards as promotional offers that drive omni-channel acquisition, engagement and loyalty.

“We are honored to be recognized for our work with Sephora to deliver an innovative industry-leading omni-channel shopping experience for their customers,” said Ben Kaplan, CashStar president and CEO. “Sephora’s highly successful digital and mobile marketing strategy provides terrific examples of how digital gifting and branded currency can engage customers and drive consumer behavior.”

CashStar, which won the Leading Emerging Payments Service Provider category, has led the transformation of gift cards – the world’s most popular gift – from a simple piece of plastic into a versatile mobile and social currency that retailers use strategically to grow their business and consumers love to give as well as receive.

About CashStar
CashStar is the leading provider of omni-channel digital gifting solutions for the world’s top brands. The CashStar platform enables retailers and restaurants to maximize sales, eliminate fraud risk, increase customer engagement and drive adoption of mobile payments. More than 300 leading brands worldwide rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot and Williams-Sonoma. To learn more, please visit, follow @CashStar or e-mail

Keri Bertolino
fama PR