Payments eXchange Honors CashStar for its Regifting Capabilities with Maritz Motivation Solutions
CashStar, the industry-leading provider in prepaid commerce solutions, today announced that it has won the 2016 PX Payments Award for the Best Prepaid or Payments Innovation. CashStar was recognized for its innovative regifting capabilities, which are available as part of the CashStar Commerce platform.
“It is an honor to be recognized for our continued innovation in prepaid commerce,” said Ben Kaplan, president and CEO of CashStar. “These regifting capabilities increase the benefit and value of digital gift cards for merchants, loyalty programs and consumers. We are fortunate to launch these capabilities with Maritz, a market leader in loyalty and incentives that continually embraces innovation in its programs for its clients.”
The regifting solution allows gift card recipients to easily forward digital gift cards to family and friends with a personalized message, resulting in an enhanced gifting experience while ensuring the integrity and security of the digital card. This drives redemption for retailers by ensuring the gift card value is in the most appropriate hands to increase sales and lift. The regifting capabilities can be utilized across the CashStar commerce platform including B2C and B2B solutions for merchants and distribution partners.
Maritz Motivation Solutions, a leader in designing employee recognition, consumer loyalty, global rewards and sales force incentive programs initially rolled out CashStar’s regifting capabilities with its client Amway Canada, a direct selling business for beauty, health and home care products. Regifting has helped Maritz and Amway Canada drive down costs associated with returns.
The PX Payments Awards are presented by Payments eXchange, which is focused on helping drive adoption of prepaid- and payments-related services. For a full list of winners, visit the 2016 PX Payments Awards website.
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma. To learn more, please visit www.cashstar.com, follow @CashStar or e-mail .
About Maritz Motivation Solutions
Maritz Motivation Solutions is part of the Maritz family of companies. The company is a leader in providing consumer loyalty, employee recognition, sales incentive and channel loyalty programs to U.S. and global companies. Maritz Motivation Solutions provides best-in-class rewards and fulfillment services, including purposefully-chosen merchandise and experiences that excite, motivate and recognize people around the world. The people who work for Maritz Motivation Solutions are dedicated to being the best in the business, fun to work with and their clients’ most valuable ally. For more information, visit www.maritzmotivation.com, subscribe to our blog, follow us on Twitter or call 1-877-4-Maritz (1-877-462-7489).
About Payments eXchange
Payments eXchange (PX) is a well established and dynamic, collaborative community of leading organizations and leaders across the entire payments ecosystem. Our responsibility is to engage and grow Canada’s Payment Community, where we have a respected platform to stimulate, advocate and educate consumers, regulators and stakeholders on best practices, trends, challenges and opportunities. We also promote excellent relations and build superior relationships, domestically and globally within the payments industry. Expansion of our stakeholder service capabilities, functionality and engagement through technology, innovation, security and interoperability, ultimately increases the adoption of our products and services by citizens, organizations and governments.
PX delivers purposefully engaging events with original content and access, throughout the calendar year, including the annual PX Retreat & PX Payments Awards, in Toronto, Ontario, Canada. Visit us at PaymentseXchange.ca