CashStar Wins PayTech Award for Best E-Commerce Initiative

CashStar’s implementation of Product eGifting with Johnston & Murphy recognized by expert judging panel

Portland, Maine—July 23, 2018

CashStar, a Blackhawk Network business and a market leader in gift card ecommerce solutions, has been awarded a 2018 PayTech Award by FinTech Futures. CashStar Product eGifting was recognized in the “Best E-Commerce Initiative” category for its Product eGifting solution that was adopted by footwear and apparel retailer Johnston & Murphy.

“We are thrilled that the PayTech Awards has honored our Product eGifting solution,” said Gerry Gilbert, vice president of product for Blackhawk Network. “This award is the result of the CashStar team’s commitment to innovation and our culture of client collaboration. We are especially pleased to have won for an implementation with our partner Johnston & Murphy, to which we extend our congratulations and gratitude.”

CashStar Product eGifting helps improve the gift-giving experience for online shoppers. Merchants with CashStar Product eGifting enable their customers to select a product from their ecommerce site and send it to the recipient via email along with a personal message. Details like shipping address or size do not need to be specified at the time of purchase. Once the recipient opens the email, they are presented with options to tailor the gift to their personal style and taste, or select a different product altogether before it is shipped. Recipients also have the option to receive an egift card in the value of the initial gift.

CashStar Product eGifting offers merchants the flexibility needed to align with their brands. When deploying CashStar Product eGifting, merchants can select the implementation and configuration options that are right for their customers and ecommerce environment. By leveraging a retailer’s existing gift card ecommerce infrastructure and processes, there is no need for complex integrations or siloed gift-giving experiences.

The PayTech Awards, presented by FinTech Futures, were created to recognize excellence and innovation in the use of IT in the finance and payment industry worldwide. CashStar Product eGifting was selected by an expert judging panel from a field of global entrants.

For more information on CashStar Product eGifting, visit:

About CashStar
CashStar is a leading provider of end-to-end first party solutions and services for gift card commerce, supporting multiple touchpoints across the customer lifecycle. Its award-winning platform, CashStar Commerce, is a flexible and market-proven solution that enables merchants to directly market, sell and distribute digital and plastic gift cards across channels and devices. With security, scalability and reliability integral to its foundation, CashStar clients can focus more on creating great customer experiences, growing gift card revenue and driving omni-channel engagement. CashStar Velocity Services allow merchants to grow their gift card programs with minimal resource investment. CashStar clients include top brands like SEPHORA, Starbucks, The Home Depot, Uber and Walmart. CashStar is a Blackhawk Network Business. To learn more about CashStar’s solutions, please visit, follow @CashStar or email

About Blackhawk Network
Blackhawk Network Holdings, Inc. is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and incentive programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif., Blackhawk operates in 26 countries. For more information, please visit or our product websites and

Courtney Brunkow