CashStar Wins “One to Watch” and “People’s Choice” Honors from Paybefore Awards Europe

Digital Gifting Leader Recognized for Innovation in Prepaid, Mobile and Emerging Payments in Europe

CashStar, the digital gifting company preferred by the world’s leading brands, today announced that it has been selected as a 2014 Paybefore Awards Europe winner in the “One to Watch: Company” category. CashStar also took home the “People’s Choice” award where, for the first time, Paybefore invited the prepaid and emerging payments community to vote on one program or company to be selected the “People’s Choice” for innovation. Following in the tradition of the Paybefore Awards, Paybefore Awards Europe was established to honor excellence and innovation in the prepaid, mobile, and emerging payments industry in the UK and Europe.

More than 300 brands – including Starbucks UK; B&Q, the UK’s largest home improvement retailer; Dorchester Collection, a portfolio of the world’s foremost luxury hotels in Europe; and Tragus, operator of some of the UK’s favorite restaurant brands including Café Rouge, Bella Italia, and Strada – use CashStar to drive acquisition, loyalty, and lift through engaging, personalized digital gifting experiences.

“We take great pride in leading the transformation of the world’s most popular gift into a strategic marketing tool that helps retailers grow their business and build customer loyalty,” said Ben Kaplan, CashStar’s president and CEO. “These awards are a reflection of the innovative retailers we work with each day to create the most unique and compelling gifting experiences.”

“Paybefore Awards Europe shine a spotlight on the innovators using payments to solve complex problems for a variety of constituents,” said Loraine DeBonis, Paybefore editor-in-chief and chair of the judging panel. “Companies like CashStar are pushing the boundaries of what is possible in payments. We are proud to recognize its contributions to advancing the prepaid and emerging payments industry.”

The company was honored at the Paybefore Awards Europe ceremony at the All Payments Expo Europe in Marbella, Spain.

About Paybefore
Paybefore is the leading information provider to prepaid and emerging payments industry professionals, offering the latest news, commentary and analysis. Paybefore’s family of industry publications includes:; Pay NewsTM; Pay Op-Ed™; Pay Week™; Pay Gov™ and Pay Magazine™, a biannual print publication featuring in-depth articles on the opportunities, challenges and trends in the global prepaid and emerging payment industry; and the only industry directory, Pay Connect™, available online and in print. Visit us at

About CashStar
CashStar is the leading provider of omni-channel digital gifting solutions for the world’s top brands. The CashStar platform enables retailers and restaurants to maximize sales, eliminate fraud risk, increase customer engagement, and drive adoption of mobile payments. More than 300 leading companies rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma. To learn more, please visit, follow @CashStar_Inc, or e-mail

Keri Bertolino
fama PR