CashStar Wins IMA Circle of Excellence Award for Best Consumer Promotion Program

CashStar, the digital gifting and incentives company, announced today that it has won a Circle of Excellence Award for Best Consumer Promotion Program from The Incentive Marketing Association (IMA), together with customer CVS/pharmacy. The award, based on a broad range of criteria including scope of the program, creativity and results, recognizes the Give One, Get One (GOGO™) program designed to drive 2009 holiday sales of the company’s digital gift card offering.

“This year’s field of Circle of Excellence Award entries was the most competitive in the program’s history,” explained IMA executive director Karen Renk CAE. “The holiday GOGO program is an outstanding example of how an incentive program can be used as an effective business tool to meet specific corporate objectives.”

CVS/pharmacy sought to provide consumers with an incentive to buy digital gift cards, drive in-store sales and engage consumers in an unparalleled manner during the critical holiday season in a challenging retail environment. Together with CashStar, CVS/pharmacy developed a custom GOGO, where CVS/pharmacy gave $5 for every $25 digital gift card purchased during the season. The companies also devised an integrated marketing strategy, which combined online and email promotions with social media marketing, including communication with influential consumer bloggers who cover retailer holiday promotions and could help drive word of mouth authentically. As a result, CVS/pharmacy successfully increased sales, attracted new customers and increased the face value of the digital gift cards sold through the offered incentive.

“We are thrilled that our 2009 holiday promotion with CVS/pharmacy is being honored by the IMA,” said CashStar CEO David Stone. “The award highlights the value that innovative retailers can realize by CashStar’s patent pending digital offer management solution. With CashStar, retailers can create digital incentives on the fly to drive incremental sales.”

To read the complete, in-depth case study of this 2010 Circle of Excellence Award-winning program, go

About Incentive Marketing Association (IMA)
Business improves when employees and customers are recognized, rewarded, and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association (IMA) is comprised of the companies who are leaders in the incentive industry. Headquartered in Naperville, IL, IMA provides education, resources and research to promote the use of incentive programs to the business community and is the umbrella organization for the Global Incentive Council (GIC), the Incentive Gift Card Council (IGCC), the Incentive Manufacturers & Representatives Alliance (IMRA), the Incentive Travel Council, the Performance Improvement Council, the Promotional Products Provider Council, the Recognition Council, IMA-Australia Council, IMA-Canada Council and IMA-Europe Council. More information about the IMA and the incentive marketplace is available on its web site at

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit or e-mail


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