CashStar to Speak at NRF: Retail’s Big Show

Big !deas Session Looks at the Best and Worst Marketing Promotions of the 2015 Holiday Season

CashStar, the industry-leading provider of prepaid commerce solutions, will present a Big !deas Session at NRF: Retail’s Big Show titled, “2015 Holiday Promotions: The Season’s Best and Worst.” Retail’s BIG Show is the National Retail Federation’s flagship industry event held annually in New York City.

The holiday promotion season left some celebrating and others trying to make sense of ‘unexpected’ outcomes. This lively, visual session will:

  • Review holiday promotion trends
  • Illustrate the season’s good, bad and ugly promotions
  • Share research-based promotions insights

Beyond the enjoyment of looking at promotions in hindsight, attendees will learn why prepaid commerce (e.g. gift card) campaigns are powerful alternatives to coupons/discounts. Session attendees will receive free gift cards ranging in value.

Who: Anne Klein, senior director of client success, CashStar
What: 2015 Holiday Promotions: The Season’s Best and Worst
When:: Sunday, January 17 at 2:00 p.m.
Where:: Jacob K. Javits Convention Center
  Level 3 EXPO Hall, BIG !deas Room 3
  New York City

Visit CashStar in booth #2432 on level 3 to demo the latest in prepaid commerce and enter to win an Apple Watch.

About CashStar
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma. To learn more, please visit, follow @CashStar or e-mail

Keri Bertolino
fama PR