CashStar, the digital gifting and incentives company, today announced its participation in The 2011 Motivation Show taking place October 4-5 in Chicago. CashStar’s Vice President of Marketing, Kathleen Goodwin, will deliver a presentation to the members of the Retail Gift Card Association (RGCA) on the unlimited potential of a multi-channel digital gifting program titled, “Multi-Channel Motivation: Digital Gifting 2011.”
Drawing from examples of some of CashStar’s more than 200 retail brands and technology partners, Goodwin will discuss best practices when combining the power of the Web with mobile and social platforms to ensure successful digital gifting implementation. As part of her discussion, she will present findings from a landmark research study involving more than 6,000 digital consumers. Goodwin will also provide the RGCA members with an overview of the current state of digital gifting, as well as discuss why innovative solutions will be the key to driving revenue and building loyalty programs in the future.
|Who:||Kathleen Goodwin, Vice President of Marketing, CashStar|
|What:||Multi-Channel Motivation: Digital Gifting 2011|
|When:||Tuesday, October 4, 2011 at 12:00 pm CT|
|Where:||The 2011 Motivation Show & RGCA Members Meeting
McCormick Center West
Meeting Room W178A
About the Retail Gift Card Association
Founded in 2008, the Retail Gift Card Association is a member organization of over fifty diverse, closed loop gift card brands committed to promoting and protecting the use of gift cards. RGCA members follow a code of principles which promotes best practice standards to help shape and grow the industry in ways that benefit both members and consumers. Membership in the Retail Gift Card Association is open to retailers, restaurants, and travel-and-entertainment merchants who issue closed-loop gift cards in North America and whose primary revenue is not derived from gift cards. For more information about the Retail Gift Card Association, contact Rebekka Rea at or visit www.theRGCA.org.
About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit www.cashstar.com or e-mail .
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