CashStar to Speak at Inaugural Flourish Conference

Presentation to Explore How Retailers Can Capitalize on New Opportunities with Branded Currency

Flourish - branded currencyCashStar today announced that its President and CEO, Ben Kaplan, will be presenting at K+H Connection’s new Flourish Conference, being held April 10-12 in Omaha.

As consumers become increasingly digital, retailers are presented with tremendous opportunities to capitalize on the value of branded currency in the form of mobile payments and digital/mobile gifting. Ben’s presentation will explore new and untapped opportunities for retailers to go beyond traditional gift card use cases and apply branded currency strategies across the customer lifecycle, for example, to acquire new customers, encourage up-spend and return visits, drive loyalty program adoption and reward customer engagement.

Who: Ben Kaplan, president and CEO, CashStar
What: “New Opportunities for Acquisition, Engagement and Retention with Branded Currency”
When: Tuesday, April 11 at 11:00 a.m. CT
Where: The DoubleTree by Hilton Hotel Omaha Downtown
  1616 Dodge Street
  Omaha, NE

In its inaugural year, Flourish brings together industry experts to discuss the growth of branded currency in today’s market. With representation in the fields of retail, fraud, security, processing, point-of-sale, loyalty, rewards and e-commerce, attendees will learn how to address particular challenges with gift card, promotional value and point-based initiatives to help branded currency programs flourish. To learn more visit

About CashStar
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma. To learn more, please visit, follow @CashStar or e-mail

Gina Devine
fama PR