CashStar Selected to Debut its Latest FinTech Innovation at FinovateFall

CashStar, the digital gifting and incentives company, today announced that CEO David Stone has been selected to speak at FinovateFall 2011, taking place September 20 and 21 in New York City. The event is designed to showcase the newest financial and banking technology innovations from hot young startups, leading established companies and everyone in between.

FinovateFall features a mix of short, fast-paced demos from handpicked companies, as well as intimate networking time with each demoing company’s top executives. During his seven-minute demo, Stone will unveil a first-of-its-kind location-based iPhone application that enables consumers to instantly turn credit card points into digital currency while they are in a participating retailer’s store.

“We’re honored to be among the companies presenting at FinovateFall this year and look forward to the opportunities that this event delivers,” commented Stone. “We believe we are truly changing the way rewards currency is exchanged from the digital world to the brick and mortar and we’re excited to show our latest innovation to this highly regarded group of financial and investment executives.”

Who: David Stone, co-founder and CEO, CashStar
What: Unveiling CashStar’s Latest Mobile Payments Application
When: Tuesday, September 20 at 1pm
Where: Pier 92
711 12th Avenue (55th Street & the West Side Highway)
New York City

“CashStar’s fintech innovation was of interest to us because it blends some of today’s hottest trends – mobile, digital gifting and location-based apps – in a way that benefits both financial services firms and consumers. We think the crowd at FinovateFall will be excited to learn more about this new application,” said Eric Mattson, CEO of Finovate.

To register for FinovateFall, visit:

About FinovateFall
FinovateFall is a demo-based conference for innovative startups and established companies in the fields of banking and financial technology. Held in New York City, the event offers an insight-packed glimpse of the future of money via a fast-paced, intimate and unique format. FinovateFall is organized by The Finovate Group. For more information on the event, or to view videos of previous demos, please visit

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit or e-mail


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