CashStar Provides Mobile-Optimized Digital Gifting to More Than 100 Leading Brands

CashStar, the digital gifting and incentives company, today announced that it now provides mobile-optimized digital gifting experiences for more than 100 retail and restaurant brands. With more than $6 billion in gift card sales, brands powered by CashStar’s digital gifting platform can now take advantage of the platform’s multiple mobile capabilities to offer new gifting options to their customers.

The CashStar platform is designed to offer retailers digital currencies that enable them to engage with customers across channels. By incorporating mobile capabilities, the platform supports the full range of consumer choices for platform delivery. Mobile functionalities include:

  • Mobile-optimized digital gifting experience: CashStar provides a digital gifting platform that gives retailers mobile-optimized viewing and redemption of eGift cards. This capability means eGift card recipients are able to view the gift card, bar code and number vividly on their mobile device, ensuring a rich and consistent gifting experience for the consumer across channels.
  • eGifting On-the-Go: CashStar’s platform enables retailers to send eGift card notifications to consumers’ mobile devices, creating a gifting experience that can be accessed anywhere and anytime.
  • Mobile branded experience: CashStar is the only company that enables retailers to integrate eGift card purchase functionality into their branded smartphone apps. With this feature, customers can access eGift cards instantly, on-the-go, for an unprecedented level of convenience. The Home Depot, the world’s largest home improvement specialty retailer, recently launched a branded mobile gift card offering on the CashStar platform.

“Mobile commerce technologies are very quickly reshaping the gift card and prepaid space. Not only are they enabling consumers to purchase and receive cards anywhere, anytime, they are also creating a multitude of new marketing opportunities in this channel for retailers,” said CashStar CEO David Stone. “CashStar is the only company in the market that gives retailers some of the most innovative, industry-leading mobile capabilities through our digital gifting platform. Our retailers can provide their customers with a new level of convenience while integrating mobile offerings into their holistic, multi-channel gifting program.”

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit or e-mail


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