CashStar Prescribed for CVS/pharmacy’s New Interactive Gift Card

CashStar, the interactive gift card and incentives company, today announced that CVS/pharmacy now offers CashStar-powered interactive gift cards. CashStar provides CVS/pharmacy with the industry’s only e-gifting and incentives platform with extensive personalization and promotion capabilities. With CashStar, CVS/pharmacy offers its customers the convenience of purchasing personalized gift cards online that can be sent via-email and redeemed at any CVS store.

CVS/pharmacy is America’s largest pharmacy with more than 6,900 CVS/pharmacy and Longs Drugs stores across the country. CVS/pharmacy customers can now purchase virtual gift cards on the company’s website, Senders can personalize the look and feel of the virtual gift card, select the dollar amount, and set the day and time that the card should be delivered via email.

With its exclusive partnership with Coupons, Inc., CashStar gives CVS/pharmacy access to an extensive online network that will expose their interactive gift card to millions of potential customers on website. This gives CashStar significant competitive advantages in promoting and driving sales for its retail partners.

“As consumers continue to shift online, interactive gift cards have quickly become an indispensible tool for retailers such as CVS, who are looking to provide convenience for their customers while also taking advantage of a new set of marketing opportunities,” said CashStar co-founder and CEO David Stone. “The CashStar platform combined with our relationship with enables CVS/pharmacy to provide a range of innovative traffic and basket-building promotions so they can continue to drive sales in today’s challenging retail environment.”

Editorial Note: Visuals are available upon request.

About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Caremark Corporation, is America’s largest retail pharmacy. The Company operates more than 6,900 CVS/pharmacy and Longs Drugs stores. CVS/pharmacy is committed to providing expert care and innovative solutions in pharmacy and health care that are effective and easy for our customers, both in its stores and online at General information about CVS/pharmacy and CVS Caremark is available at

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit or e-mail


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