CashStar Powers New Staples eGift Card Offering

CashStar, the digital gifting and incentives company, today announced that Staples, Inc., the world’s largest office products company, is using the CashStar digital gifting platform to power its new eGift card offering and enhance the customer service experience.

“Staples strives to make buying office products easy, and our digital gift card program is no exception,” said Allison Ledoux, Senior Manager, Staples Gift Cards. “With CashStar’s platform, we can provide a convenient and highly personalized gift card option for our customers.”

Staples saw an opportunity to enhance its online shopping experience by working with CashStar to offer customers a convenient way to purchase gift cards. Now, customers can order and send eGift cards from Staples, and can even personalize the cards with a message or photo. Customers select the card denomination and set the day and time the gift should be delivered via email – either instantly or at a later date. These cards can be redeemed at any Staples store location and have no fees or expiration dates.

“With our gifting platform, Staples can maximize the potential of their digital gift card program just in time for the holiday season and beyond,” said David Stone, CashStar’s CEO. “Digital gift cards provide a highly personal and cost-effective option for retailers like Staples who are looking to provide a convenient gifting option for their customers. We are thrilled to team with Staples to help them take advantage of this growing and innovative gifting category.”

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit or e-mail


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