Announcements

CashStar and PayPal Partner to Expand Digital Gift Card Delivery

CashStar’s Industry-Leading Digital Gifting Platform and World-Class Retailers Enhance PayPal and eBay Commerce Channels

CashStar, the digital gifting company preferred by the world’s leading brands, today announced that it has collaborated with PayPal to integrate CashStar-powered digital gift cards from its large network of top retailer and restaurant brands in the eBay marketplace and the PayPal Digital Gifts store. As a result, CashStar is providing brands and retailers that rely on its digital gifting platform another trusted distribution channel for their eGift cards, while PayPal is growing the number of options available to consumers through its gifting sites.

“We’re excited to work closely with PayPal and our top retailer and restaurant client brands on this solution,” said Ben Kaplan, CashStar president and CEO. “As digital, mobile and social innovations continue to change the way consumers shop, digital gift cards thrive because of their ability to move seamlessly across channels. Our client brands rely on CashStar for superior, differentiated digital gifting and trust us to expand their digital gift card sales through a range of new channels, including this terrific relationship with PayPal. We expect to rapidly grow this relationship with more retailers and increased sales.”

CashStar’s award-winning digital gifting platform offers innovative solutions for personalized consumer and business gifting, mobile payments, marketing promotions and risk management. By lifting revenue, engaging consumers, and enabling omni-channel shopping experiences, the platform delivers incredible ROI for retailers and restaurants.

About CashStar
CashStar is the leading provider of omni-channel digital gifting solutions for the world’s top brands. The CashStar platform enables retailers and restaurants to maximize sales, eliminate fraud risk, increase customer engagement and drive adoption of mobile payments. More than 300 leading brands worldwide rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot and Williams-Sonoma. To learn more, please visit www.cashstar.com, follow @CashStar or e-mail info@cashstar.com.

Contact:
Kate Thermansen
fama PR
617-986-5006