CashStar Launches Digital Gift Card Solution for Google Wallet

Mobile Wallet Solution Enables Merchants to Easily Manage Digital Gift Card Integration and Offer Enhanced Control of the User Experience

CashStar, the digital gifting company preferred by the world’s leading brands, today announced that its real-time digital gifting platform is now fully integrated with Google Wallet. The integration enables brands on the CashStar platform to offer digital gift card recipients the ability to easily save their eGift Cards to Google Wallet, where they can store and manage gift cards alongside loyalty program cards and offers.

CashStar’s solution and integration with Google Wallet is the latest example of how CashStar enables merchants to expand, enhance and control digital gift card distribution and brand experiences. Using CashStar to integrate with Google Wallet, retailers and merchants can:

  • Interact with the wallet as the “Merchant” entity, ensuring the brand always owns the data
  • Run reports of consumer behavior for deep insights
  • Access location data for geo-location activities
  • Deliver a recipient experience that drives consumers to install the retailer’s mobile app
  • Accelerate consumer redemption regardless of channel

“With the rapid growth of omni-channel retail, digital gifting and smartphone adoption, CashStar’s vision is not ‘mobile first’ but rather ‘mobile everything,’” said Ben Kaplan, president and CEO of CashStar. “We are committed to delivering maximum value to retail and restaurant brands as they execute their mobile commerce and mobile marketing strategies in the evolving wallet ecosystem. By integrating with innovative wallet providers and native merchants apps, we provide a single flexible digital gifting solution that enables clients to control their brand experience, data and customer relationships.”

CashStar has consistently delivered innovation in mobile starting with the launch of mobile-optimized digital gift card purchase and recipient experiences in 2011. In addition, CashStar was the only digital gifting provider to offer integration with Apple Passbook at the time of its launch in 2012, and launched its own Mobile App SDK for native app development and integration for iOS and Android in 2013.

Google Wallet is a free app available for Android devices (4.01 or later) and iPhones (iOS v6.0+). By clicking the “Save Gift to Google” button on the eGift Card, consumers can seamlessly save their gift cards – including gift card number, PIN and balance – to their Google account. Gift cards within Google Wallet can be redeemed by presenting the barcode on the smartphone at point-of-sale, or a clerk can manually enter the 16 digit code.

About CashStar
CashStar is the leading provider of omni-channel digital gifting solutions for the world’s top brands. The CashStar platform enables retailers and restaurants to maximize sales, eliminate fraud risk, increase customer engagement, and drive adoption of mobile payments. More than 300 leading companies rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma. To learn more, please visit, follow @CashStar_Inc, or e-mail

Keri Bertolino
fama PR