CashStar Joins Demandware LINK to Provide Free, Pre-Built Integrations to Retailers

CashStar, the digital gifting and incentives company, today announced that it has joined Demandware LINK, a best-of-breed technology partner community committed to removing the integration hurdles that retailers face when adopting e-commerce technologies. As a member of Demandware LINK, CashStar will develop a pre-built and approved integration to the Demandware® eCommerce Platform, which will simplify the implementation process for its digital gifting platform in a Demandware environment.

“We’re thrilled to have CashStar as a member of our LINK community,” said Jamus Driscoll, vice president of marketing at Demandware. “CashStar is the latest company to join us in our quest to make the pain of integration a thing of the past for retailers and we look forward to rolling this new integration out to our clients early next year.”

The CashStar platform enables retailers to offer highly personalized digital gift cards that can be purchased online and delivered to recipients via email. The platform enables retailers to layer offers and incentives onto every card, and opens a line of communication for the company with both the sender and recipient.

“We’re excited to start introducing the CashStar digital gifting and incentives platform to Demandware retailers,” commented CashStar CEO David Stone. “By leveraging our platform, retailers can be up and running with the most sophisticated gifting solution which drives incremental sales, and increases customer satisfaction and loyalty.”

Demandware LINK integrations and accompanying documentation can be downloaded by Demandware clients and other members of the Link Partner Community at no cost through

About Demandware, Inc.
The trusted, global leader in on-demand ecommerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand ecommerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Burton Snowboards, Columbia Sportswear, Crocs, Frederick’s of Hollywood, Hanover Direct, Jones Apparel Group, Lifetime Brands, Playmobil and Reitmans. For more information about Demandware, visit, call 888-553-9216 or email

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit or e-mail


All trademarks are the property of their respective owners.