New Solution Allows Merchants to Use Gift Cards to Reward Consumers via Social Channels
CashStar, the industry-leading provider of prepaid commerce solutions, today announced a new marketing innovation that allows merchants to use gift cards and other digital incentives to reward loyalty, surprise and delight consumers, run flash promotions, and resolve service issues securely via social channels.
“CashStar Social Engagement addresses an important gap in social marketing and customer care,” said CashStar’s Vice President of Product, Gerry Gilbert. “This innovation finally gives marketers the tool they need to directly drive revenue and track ROI as they engage with consumers through social programs.”
Demonstrating the direct link to revenue in social programs has been a challenge for merchants. With CashStar Social Engagement, merchants have the ability to execute and track the impact of social promotions and customer remediation initiatives for each individual that is engaged via the social channel.
Social media’s impact on shopping and buying activity is accelerating at a faster rate than any other online channel. According to Internet Retailer’s 2016 Social Media 500 study, social media directly influenced $3.9 billion of retail purchases in 2015 for the largest social commerce players, up 42.5 percent from $2.73 billion in 2014. Merchants that find authentic and impactful ways to engage consumers through social media have the most to gain as the influence of these channels continues to expand.
The CashStar Social Engagement capability is a new enhancement to the CashStar Marketing application and the CashStar Commerce prepaid commerce platform. Merchants have the flexibility of using gift cards, promotional cards or other personalized digital incentives as the means for engagement. Learn more about CashStar Social Engagement, as well as existing CashStar Commerce B2C, B2B and third-party distributor capabilities by visiting CashStar at its Shoptalk “Main Street” booth (#T28-B) or contact Kiní Schoop at to schedule a demo.
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma. To learn more, please visit www.cashstar.com, follow @CashStar or e-mail .