CashStar Introduces First-of-its-Kind eGifting Experience with the Launch of Tactile Unwrapping

Just in Time for the Holidays, New Interactive Module Enables Recipients to “Unwrap” their eGift Cards for a More Personalized and Engaging Experience

CashStar, the digital gifting company preferred by the world’s leading brands, today unveiled Tactile Unwrapping, the newest module in the CashStar platform. These new capabilities make digital gifting even more personalized and engaging by replicating the gift unwrapping experience in the digital medium. The module can be configured to allow purchasers to select wrapping paper, add a hand-written message, and virtually wrap the gift. Recipients unwrap eGift Cards using fingertips on touchscreen devices or with a mouse on desktops and laptops. 

The Tactile Unwrapping capabilities launched with several CashStar clients in time for the holiday season, including QVC, Williams-Sonoma, Pottery Barn, West Elm and others. The Tactile Unwrapping module was released in conjunction with a new, enhanced preview feature that helps convert buyers. These latest enhancements not only increase the conversion rate and transaction frequency, but also user satisfaction ratings of both giver and receiver of digital gift cards.

“CashStar’s track record of innovation is unmatched in the industry and continues with the release of Tactile Unwrapping,” stated Ben Kaplan, president and CEO of CashStar. “Everyone loves receiving gift cards, but buyers often worry that they lack that personal touch. By sending digital gift cards in selected gift wrap with a message to the recipient, the gift card becomes a truly thoughtful and personal gift. And, the enhanced customer experience encourages future purchases by both the sender and recipient.”

Learn more about Tactile Unwrapping

About CashStar, Inc.
CashStar is the leading provider of omni-channel digital gifting solutions for the world’s top brands. The CashStar platform enables retailers and restaurants to maximize sales, eliminate fraud risk, increase customer engagement, and drive adoption of mobile payments. More than 300 leading companies rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma. To learn more, please visit, follow @CashStar_Inc, or e-mail

Keri Bertolino
fama PR