CashStar Introduces Enhanced B2B Digital Gifting Suite

CashStar, the digital gifting and incentives company, today announced new enhancements to its suite of B2B digital gifting solutions. Composed of the eCorporate Application Programming Interface™ (API) and eCorporate Direct™, the suite provides an easy way for retailers to manage and distribute their bulk e-gifting programs based on their needs and preferences.

eCorporate API™: An On Demand Option
CashStar’s eCorporate API provides third parties with an easy way to distribute large quantities of eGift cards on demand as part of incentive and rewards programs. Third parties continue to host the purchase or reward experience for end consumers on their own website, with the API serving as an interface between the CashStar platform, the retailer and the incentives company. Great Lakes Scrip Center, a company that connects consumers and major U.S. retailers through innovative scrip fundraising programs, utilizes the eCorporate API to offer customers ScripNow! eGift cards that can be delivered to recipients via email or printed at home.

“By leveraging the CashStar eCorporate API, we have been able to offer our customers real-time delivery of our retailers’ digital ScripNow! eGift cards that can be redeemed immediately,” said Dan Springer, president of Great Lakes Scrip Center. “We have also been able to use the API to develop a new eGift service that enables the delivery of personalized eCards that can be scheduled for delivery up to one year in advance.”

eCorporate Direct™: An Easy Solution for Managing Bulk Purchasing
CashStar’s eCorporate Direct provides a Web-based interface for retailers to better manage the eGift card order process for third parties who purchase cards in bulk. With eCorporate Direct, the only B2B solution offering this type of functionality on the market, clients can set up online accounts for these third parties, enabling them to place their orders directly through a Web interface. Bulk purchasers have a secure, easy way to purchase and customize their eGift card orders at their negotiated rate, while CashStar manages the creation and distribution of the eGift cards to the recipients on behalf of the retailer. Additionally, eCorporate Direct enables retailers to order eGift cards for their own internal purposes including promotions, HR awards and customer service opportunities.

GiftCard Partners, Inc., a leading provider of B2B gift card management services for retailers, recently worked utilized the CashStar platform to execute a successful promotion for one of their retail clients by offering the cards through a daily deal group buying site. In a matter of hours, GiftCard Partners’ client sold thousands of eGift cards and was able to instantly deliver the branded cards to consumers through the CashStar platform.

“This type of promotion would not be possible without the near-instant delivery that CashStar’s platform offers,” said Diane Freeland, Vice President of Sales at GiftCard Partners, Inc. “We are seeing more and more consumers choose digital gift cards in loyalty and incentive programs due to their convenience and instant gratification, and CashStar’s suite is specifically designed to cater to these digital consumers.”

“Since we first introduced our digital B2B solutions to the market last year, we have seen tremendous growth in this area of our business. We’ve enhanced our B2B suite to address the varying needs of the retailers we partner with who want to simplify their bulk gift card programs,” said David Stone, CEO of CashStar. “The immediacy of delivery is what separates CashStar from our competitors and our integrated model is the strongest and fastest growing distribution channel in the B2B market.”

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit or e-mail


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