CashStar to Host New Marketing Technologies Tech Tour at Shoptalk

Presentation Will Showcase CashStar’s Innovative Product eGifting Solution

New Marketing Technologies at ShoptalkCashStar will host a New Marketing Technologies Tech Tour at Shoptalk, being held March 19-22 in Las Vegas. The hour-long tech tours will provide a curated, efficient and educational view of technology solutions and providers at the show, covering categories of specific interest to retailers and brands, such as Mobile Innovation and Personalization.

CashStar’s Vice President of Worldwide Sales, Dan Farrell, will highlight CashStar Product eGifting, a new solution that enables online shoppers to digitally send physical gifts by email directly from a retailer’s e-commerce site, enabling them to grow revenue and reduce costly product returns. He will also discuss how brands such as Nordstrom are already experiencing success with this feature.

Who: Dan Farrell, vice president, Worldwide Sales, CashStar
What: Tour Theme: New Marketing Technologies
When: Sunday, March 19 at 6:45 p.m. PST
Where: PK-10 (Shoptalk Exhibit Hall)
  ARIA Las Vegas Resort & Casino

Shoptalk is the blockbuster retail and e-commerce event. In its second year, the show will cover the rapid evolution of how consumers discover, shop and buy—from new technologies and business models to changes in consumer preferences and expectations. With more than 5,000 expected attendees, the show brings together large retailers and brands with startups, tech companies and investors for three days of compelling presentations, networking and a wide range of exhibitors.

About CashStar
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma. To learn more, please visit, follow @CashStar or e-mail

Gina Devine
fama PR