Announcements

CashStar Fuels eCommerce this Holiday Season with Personalized eGift Cards

This holiday season, CashStar, the digital gifting and incentives company, is enabling shoppers to fill eStockings with personalized eGift Cards. With the gift card market at $100 billion and growing, digital gifting is expected to be a bright spot for retailers this challenging holiday season with more consumers sending eGift Cards. Making holiday shopping as easy and affordable as possible, consumers for a limited time can now access a variety of special holiday eGift Card promotions through CashStar’s ClickIt!ToGiftIt! or go directly to a specific retailer’s website.

The majority of consumers prefer buying convenient and personalized eGift Cards online instead of sending plastic, and nearly 80 percent are more likely to do so if offered an incentive, according to a recent Zoomerang survey conducted by CashStar. Meeting consumer demand and budgets this holiday season, many of CashStar’s more than 200 retail brands in its network are offering special offers online. Reflecting the growth digital gifting, twice as many retailers are offering special deals this year over last, including CyberMonday offers.

Consumers can personalize their digital gift cards with a custom message or personal photo, select the card denomination, and set the day and time the gift should be delivered. There is no cost to ship and no fee to purchase,unlike plastic cards, making gifting a breeze this holiday season. A sample of major brands having holiday offers at ClickIt!ToGiftIt! or on the retailer’s site include:

  • The Children’s Place – Buy a $40 eGift Card and get a $10 eGift Card
  • Chili’s – Purchase $100 or more in Chili’s eGift Cards and get 10 percent off
  • Dell – Buy an eGift Card of at least $400 value and receive a $75 promotional card from Dell
  • Maggiano’s – Purchase $100 in eGift Cards and receive a $20 promotional card and one-year subscription to Food & Wine magazine
  • T.G.I. Friday’s – Buy $25 in eGift Cards and receive a $5 Bonus Bites Card
  • Williams-Sonoma, Inc. – Buy a personalized St. Jude Children’s Research Hospital eGift Card fromWilliams-SonomaPottery BarnPottery Barn Kids or PB teen, and the company will donate $5 to St. Jude Children’s Research Hospital.

“By offering these special deals, retailers are providing consumers exactly what they want – a personalized way to send eGift Cards this holiday season and with special offers that make them even more attractive in a challenging economy,” said David Stone, CEO and co-founder of CashStar. “As it has for the past few years, eCommerce will drive growth this holiday retail season and digital gifting is going to play a pivotal role.”

To see a full list of holiday offers, please visit www.clickittogiftit.com.

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit www.cashstar.com or e-mail .

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