CashStar Extends Leadership in Digital Gifting with Release of New Product eGifting Solution

New Product eGifting Experience Enables Customers to Digitally Gift Items

CashStar Product eGiftingCashStar today announced the release of CashStar Product eGifting, a new solution which enables online shoppers to digitally send physical gifts by email directly from a retailer’s ecommerce site. CashStar Product eGifting improves the gift giving experience for online shoppers, ensures gift recipients get exactly what they want, and enables retailers to grow revenue and reduce costly product returns. Fashion specialty retailer Nordstrom announced this morning their launch of CashStar Product eGifting in time for the holiday season.

“Our new Product eGifting solution enables retailers to better capitalize on the $500 billion gifting market opportunity while delivering an improved, personalized egifting experience for consumers,” said Ben Kaplan, president and CEO of CashStar. “Certainly, there are many situations and consumers for whom gift cards are not the right option. Our award-winning CashStar Commerce platform already powers many prepaid commerce and digital marketing use cases beyond traditional gift cards. Product eGifting reflects our vision for prepaid commerce and is a natural extension of our platform.”

Gifting creates challenges for all stakeholders. Gift givers are often uncertain what to give, may not know the right size, color, and shipping address, or may feel that a gift card is too impersonal. In turn, recipients often receive gifts that aren’t right for them, leading to dissatisfied consumers and the hassle of merchandise returns. For retailers, gift giving can drive significantly lower ecommerce conversion rates but much higher and more costly merchandise returns. According to the National Retail Federation about 15 percent of holiday sales—approximately $90 billion of gifts—were returned last year.

CashStar Product eGifting addresses these challenges. The gift giver gets to choose a product to send without needing to know details like size or even the shipping address. Recipients get exactly what they want because they can accept and tailor the gift to their preferences, select a different product altogether, or opt to receive a digital gift card. With CashStar Product eGifting, retailers offer a superior gifting experience that increases gift sales and reduces product returns while leveraging their existing ecommerce platform and processes. Retailers also benefit from CashStar’s flexible, reliable and proven platform with best-in-class security and risk management.

To learn more about CashStar Product eGifting, please visit our website.

About CashStar
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma. To learn more, please visit, follow @CashStar or e-mail

Paulina Bucko
fama PR