CashStar Expands U.K. Presence

CashStar, the pioneer and market leader in eGifting, is expanding its operations and services to the United Kingdom. Fully customizable and mobile digital gift cards present revenue growth opportunities and competitive differentiators to retailers. To accelerate its growth and provide market insight, CashStar hired Arun Glendinning to serve as Director of Business Development in the U.K.

“Over the past few years, we have helped more than 250 major North American brands improve their Gift Card programs and grow revenue through the introduction of customizable eGifting,” said David Stone, CEO of CashStar. “We have hired some of the top talent in the U.K. prepaid industry to help retailers grow their incentives and gift card programs. We will also work to support other brands expanding their global operations.”

To support the expansion, Arun Glendinning has joined the company to serve as Director of Business Development in the U.K. Prior to joining CashStar, Glendinning was General Manager of B&Q’s Business Services division, where he led the development of the Retail and B2B gift card business as well as managed major loyalty initiatives.

eGift Cards are proven to help retailers grow sales while building loyalty with consumers. With CashStar, retailers can offer interactive eGift features to consumers, such as custom messages, videos and photos. Additionally, CashStar’s platform enables consumers to buy eGifts in advance, allowing for greater sales and convenience. With CashStar’s new interface, eGift Cards unwrap right in front of a consumer through an animated display upon delivery or can be presented physically as an attractive printed foldable gift.

“The innovative technology CashStar is bringing to the U.K. will be a game changer in a prepaid industry which has shown significant growth over the last five years,” said Glendinning. “I look forward to helping U.K. and U.S. retailers realize the potential that digital gifting brings to both retail and B2B channels.”

Retailers interested in learning more about important considerations when launching an effective B2B or B2C eGifting program can hear CEO and Co-founder David Stone speak at the Gift Card Summit on March 20, 2012, at the Park Plaza Victoria in London. CashStar is also presenting at the Digital Money Forum on March 29 at 3:00pm at American Square in London.

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit or e-mail


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