CashStar Expands Senior Management Team

 CashStar, the digital gifting and incentives company, announced it has added three new management executives to its growing team. Andrew Dodge joins as Vice President of Corporate Sales, Kathleen Goodwin comes on board as Vice President of Marketing and Simon Herron has been named Director of Business Development.

“CashStar is growing at an outstanding pace and our expanded senior management team is a critical component to this expansion,” commented David Stone, co-founder and CEO of CashStar. “I’m confident that their broad and relevant experience will help us seize the opportunities for tremendous growth that are available to us, while helping to drive the innovation that has established CashStar as leaders in the digital gifting market.”

Andrew Dodge, Vice President of Corporate Sales
As Vice President of Corporate Sales, Andrew will focus on growing market share of CashStar’s innovative corporate and bulk products among leading retailers, incentive firms and third-party distributors. Andrew most recently led L.L.Bean’s sales organization in the business division for seven years by developing national account programs for marquis brands in corporate America. Prior to this, Andrew served as national sales manager with Lands’ End’s high-growth business outfitters division where he launched new online and field sales channels. He’s also a three-year board member of the Incentive Marketing Association and immediate past president of the Incentive Gift Card Council.

Kathleen Goodwin, Vice President of Marketing
In her role as Vice President of Marketing, Kathleen Goodwin will lead all aspects of CashStar’s corporate and consumer-driven marketing programs. She will be integral to developing a strong online marketing and social media presence for the company and to working with retailer marketing teams to create marketing and promotional programs that help drive their eGift card sales. With more than 20 years of experience in technology, media and marketing management, Kathleen has served in senior management roles at Veveo, Inc., cMarket, IMN, as well as Ziff-Davis’ publishing division, where she shaped the successful launch of several ZD publications and programs.

Simon Herron, Director of Business Development
As Director of Business Development, Simon will focus on leveraging his financial services expertise to help CashStar maximize value with customers and shareholders. Newly relocated to Portland, Maine from Australia, Simon brings broad IT, pricing, financial management and market development experience working with international corporations in various industries. Most recently, Simon used his business development, financial and contract negotiation skills as a global Group Commercial Manager and consultant for various international entities, most notably VixERG and Videlli. Prior to that he spent nine years as divisional financial controller with ERG Transit Systems, a multinational technology engineering and delivery company. An award-winning chartered accountant, Simon received his Bachelor of Commerce from the University of Western Australia.

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit or e-mail


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