CashStar Expands Management Team with Executive Hires

CashStar, the digital gifting and incentives company, today announced two additions to the company’s management team. Larry Weissbach joins as Vice President, Client Services and Operations and Debbie Murray joins as Vice President, Project Management and Client Onboarding.

Larry brings to CashStar more than twenty years of experience delivering measurable results for high-tech companies. He has held management positions at both start-ups and Fortune 500 companies. Most recently, he served as Vice President, Customer Services at Cubic, the global leader in payment systems for the transport industry including New York City’s Metro Card, London’s Oyster Card and Washington D.C.’s SmarTrip program. At CashStar, he will be responsible for Professional Services, Customer Care and Client Implementation Success.

With more than twelve years of project management experience, Debbie Murray excels at managing complex technology projects. She has consulted on IT and banking projects for companies such as TD Bank, MidCountry Bank, Bottomline Technologies and Wright Express. At CashStar, she manages the process of bringing new clients onto the CashStar digital gifting platform, and is responsible for the successful planning, execution, monitoring, control and closure of all engineering projects. Debbie is a graduate of Colby College and is a certified Project Management Professional and Risk Management Professional with the Project Management Institute.

CashStar CEO David Stone comments, “Larry and Debbie are great additions to our management team as we continue to build the retail industry’s leading digital gifting and incentives platform. These hires signify the next stage of our company’s growth. As we move from market leadership to market dominance, our new Vice Presidents will draw on their global experience to develop best-in-class processes to help us scale and meet growing demand for our solution.”

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit or e-mail


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