CashStar Designates December 23 “Click It to Gift It Day” for the Retail Industry

CashStar, the digital gifting and incentives company, today declared December 23rd “Click It to Gift It Day” for online and multichannel retailers. The Click It to Gift It effort encourages the retail industry to embrace digital gift cards as a valuable convenience to last-minute holiday shoppers who find themselves out of time and options for getting the perfect gift shipped before Christmas.

Last holiday season, CashStar saw a tremendous spike in gift card sales among its retail clients on the days leading up to Christmas, with more than half (52%) of December’s sales occurring between December 20-25th. Rather than lose this lucrative audience to competitors with a digital gift card offering such as, retailers embracing digital gift cards provide a valuable, personalized and time saving convenience that engenders loyalty and increases average purchase size. Digital gift cards also provide tools for retailers to offer incentives and coupons to both the gift card sender and recipient.

“Shopping online has always been about convenience, and last minute shoppers depend on the Web for its ability to deliver at anytime, anywhere. eGifting plays perfectly to shopper demands and merchants must be prepared to accommodate procrastinator behavior. Plans should be underway to embrace e-gifting and Click It to Gift It Day clearly brings home that winning message,” said Lauren Freedman, president of the e-tailing group.

“With the launch of Click It to Gift It Day, we intend to highlight the importance of digital gift cards as an incremental revenue generator leading up to the holidays. It’s our hope that Click It to Gift It Day will become a significant industry phenomenon – every bit as important as Black Friday and Cyber Monday,” said David Stone, CEO of CashStar. “Busy shoppers in past years who found themselves out of time to ship a gift before Christmas were forced to opt for a gift card from a massive Web presence. We don’t believe every other retailer has to lose sales because they couldn’t offer a last minute gifting solution. People love to shop, people love to give; don’t let a date stop them—if you don’t have time to ship it, just click it to gift it!”

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit or e-mail


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