CashStar Chief Risk Officer to Speak at the CFO Risk Management Summit

Pete Kledaras Will Discuss How Intelligent Fraud Management is Helping Retailers Optimize Revenue

CashStar, the digital gifting company preferred by the world’s leading brands, today announced that its Chief Risk Officer, Pete Kledaras, will lead a session at the CFO Risk Management Summit titled, “Reclaim Lost Revenue Caused by Excessive Risk Aversion.” The conference is being held September 11-12 in Boston.

Drawing leading risk management and finance professionals to the two-day event, The CFO Risk Management Summit will explore the key challenges impacting risk management today, as well as the opportunities that exist to drive growth by taking an innovative and holistic approach to risk management moving forward.

What: “Reclaim Lost Revenue Caused by Excessive Risk Aversion”

As the merchant of record facilitating the Card Not Present purchase and instant fulfillment of digital gift cards for more than 300 of the world’s leading brands, CashStar is on the front lines of payment fraud every day. Although fraud losses are a direct hit to the bottom line, false positives destroy value and efficiency. This session will reveal the broad and deep consequences of excessive risk aversion, how to change your mindset and simultaneously reduce losses, foregone revenue and operational overhead. Attendees will learn how CashStar is helping retailers optimize revenue through an innovative approach to fraud management.

When: Friday, September 12 at 9:00 a.m.

Where: The Seaport Boston Hotel, Boston

For more information and to see a full agenda, please visit

About CashStar, Inc.
CashStar is the leading provider of omni-channel digital gifting solutions for the world’s top brands. The CashStar platform enables retailers and restaurants to maximize sales, eliminate fraud risk, increase customer engagement and drive adoption of mobile payments. More than 300 leading brands worldwide rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot and Williams-Sonoma. To learn more, please visit, follow @CashStar_Inc or e-mail

Keri Bertolino
fama PR