CashStar CEO to Present on What’s Working and Why in Mobile and Social Incentives

CashStar CEO David Stone will deliver a presentation on the game–changing potential of digital incentives titled “How to Use Mobile Technology to Deliver a Best in Class Incentives Program” at the Incentive Marketing Association’s (IMA) 12th Annual Executive Summit in San Diego on August 8. Through examples of some of CashStar’s 200 retail brands and technology partners, Stone will discuss the myths and realities of new trends such as flash sale sites, mobile wallets, B2B gifts, geo–location and check–in, and social rewards currencies. As part of the discussion, he will address what’s working and why, as well as where we’re headed.

During this presentation, Stone will also unveil findings from a recent landmark research study, involving more than 6,000 digital consumers. This new data provides valuable insight for how to best create digital gifting and incentive programs that deliver maximum value.

Who: David Stone, co-founder and CEO, CashStar
What: “How to Use Mobile Technology to Deliver a Best in Class Incentive Program”
When: Monday, August 8, 2011 at 11:00 a.m.
Where: Sheraton Hotel San Diego
1380 Harbor Island Drive
San Diego, CA 92101

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit or e-mail


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