CashStar co-founder and CEO David Stone will deliver a presentation about the changing role of gift cards in the digital age titled “Engaging the New Digital Corporate Culture: Making the Business Case” at the Incentive Gift Card Council’s (IGCC) Emerging Markets Summit Sessions in Baltimore, MD on August 1, 2010. Held in conjunction with the Incentive Marketing Association (IMA) 11th Annual Executive Summit, the members-only sessions provide a dynamic platform for gift card and incentives professionals to share ideas and develop strategies for selling and marketing in the new economy.
Stone will provide a fast-paced and engaging presentation that sets the stage for the audience on how they can connect with their consumers digitally, outlines the digital gift card market, highlights and defines best practices and, most importantly, arms attendees with proof points to help them build a business case for digital gift cards within their organization. Using real-life examples from leading retailers, Stone will discuss what works and what doesn’t based on insights gained from recent digital gift card rollouts. Specific focus will be given to building digital programs that are relevant, engaging, personalized and profitable.
|Who:||David Stone, co-founder and CEO, CashStar|
|What:||“Engaging the New Digital Corporate Culture: Making the Business Case” presentation|
|When:||Sunday, August 1, 2010 at 2:45 pm as part of the IGCC Emerging Markets Summit Sessions (open to IGCC and IMA members only)|
|Where:||Baltimore Marriott Waterfront
700 Aliceanna Street
About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit www.cashstar.com or e-mail .
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