CashStar, co-founder and CEO David Stone will chair sessions focusing on “Improving Customer Convenience and Retention” at eTail East 2009. Held in Baltimore on August 3-6, eTail will bring together marketing and e-commerce executives from across the country to discuss and develop strategies for a variety of industry issues affecting multi-channel retailers.
With heightened competition in the industry, improving customer convenience and retention are the keys to profitability moving forward, and undoubtedly a strong focus for multi-channel retailers. These sessions will examine how retailers can incorporate new technologies and tactics to improve the customer experience, drive sales and conversion, and encourage retention. Stone will chair these discussions drawing on his deep experience developing e-gifting, incentive and loyalty solutions for leading retailers. He will also moderate the panel “Increasing Customer Retention Rates Through Enhanced Customer Experiences” with executives from Ice.com, PetSmart, SkyMall and Strands Business Solutions.
|Who:||David Stone, co-founder and CEO, CashStar|
|What:||“Improved Customer Convenience and Retention”|
|When:||Tuesday, August 4, 2009; 11:45 a.m., Track C|
About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit www.cashstar.com or e-mail .
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