CashStar Bolsters Business-To-Business Sales and Marketing Team

CashStar, the digital gifting and incentives company, today announced that it has strengthened its B2B solutions team with the addition of three seasoned professionals with deep rewards and incentive market experience. Led by Brian Rigney, the expanded team will continue to focus on growing market share of CashStar’s innovative corporate and bulk products among leading retailers, incentive firms and third-party distributors.

“As one of CashStar’s first employees, Brian has served as a critical part of the company’s success, helping to drive adoption of the CashStar Digital Gifting Platform and building enduring client relationships with large multi-channel retailers like The Home Depot, Williams-Sonoma and Gap,” said David Stone, co-founder and CEO of CashStar. “In his new role, Brian will spearhead our efforts to expand adoption of our B2B suite, working closely with his growing team to maintain our position as the preferred digital gifting partner.”Rigney, who previously served as CashStar’s vice president, business development and strategy, has expanded his role to become vice president and general manager, business solutions. In his new role, he will oversee all aspects of CashStar’s B2B business and offerings.

“CashStar is growing at an outstanding pace and the addition of new members to our B2B solutions team is a critical component to this expansion,” commented Rigney. “I’m confident that their broad, deep and relevant experience will enable us to seize the tremendous growth opportunities available to us, while helping to drive the innovation that has established CashStar as the leader in the digital gifting market.”

Lisa Dorn, Director, Retail Development
Lisa Dorn brings 12 years of experience in the incentive and prepaid industry to CashStar, where she will help develop retail partnerships and drive market penetration for the company’s B2B suite of products. Prior to joining CashStar, she worked for InteliSpend Prepaid Solutions where her primary responsibilities included merchant acquisitions, relationship management and the development of various promotional offerings to help keep retailer brands top-of-mind with more than 400,000 incentive and prepaid cardholders. Dorn also managed partnerships with more than 200 retailers and led a team of employees responsible for driving incremental sales to retailers.

Alex Rogow, Director of B2B Business Development
As director of B2B business development, Alex Rogow is responsible for cultivating CashStar’s relationships with incentive houses, marketing agencies and highly trafficked websites. An experienced sales, marketing and technology executive with nearly 20 years of experience, Rogow has helped companies establish and grow brands through the effective use of Internet- based and traditional marketing strategies. Prior to CashStar, he spent 10 years at Xceleration where he was responsible for new business development and marketing. Prior to joining Xceleration, he served as director of marketing for Nexchange, a business-to-business application service provider. He also worked at MCI where he was actively involved in the communications and fulfillment of first-of-their-kind products such as internetMCI, networkMCI Business and MCI One.

Anne Klein, Strategic Director, Client Services
With more than 13 years of relationship marketing experience working for USMotivation and Carlson Marketing Worldwide, Anne Klein joins the team where she will be responsible for driving partner and client digital gifting strategies. Klein has both successfully managed a large client portfolio and brought marketing solutions to companies such as The Home Depot, Sears Holdings Corp., American Eagle, The Coca-Cola Company, General Electric and the Disney/ABC Television Group. She has also previously served on the Incentive Marketing Association’s Performance Improvement and Online Incentive Councils.

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit or e-mail


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