CashStar and Blackhawk Network Executives to Speak at Inaugural RGCA Forum

Panelists Will Explore Growth Strategies for B2B Gift Card Programs and Global Gift Card Trends

September 26, 2017

CashStar, a market leader in gift card ecommerce solutions for large merchants, and Blackhawk Network, Inc., a global financial technology company, today announced that Tom Boucher, senior director of Velocity B2B Services, CashStar, and Teri Llach, chief marketing officer, Blackhawk Network, will be speaking at the inaugural Retail Gift Card Association’s RGCA Forum: The Voice of the Industry, being held October 2–4 in Kansas City.

Boucher will participate in a breakout session titled, “B2B Strategies That Work.” The discussion will focus on using B2B gifting as a tool that encourages consumer loyalty, incentivizes consumers and motivates employees. Executives will discuss the complexities of the B2B market, and will share their insights into partnerships, discounting, promoting and targeting vertical markets.

Llach will join a panel discussion titled, “Global Expansion—The World is Not Such a Big Place Anymore.” The panelists will share top insights about implementing gift card programs outside of the U.S. borders, and present global gift trends that card programs can implement in the U.S.

What: “B2B Strategies That Work”
Who: Tom Boucher, Velocity B2B Services, CashStar
David Etling, InComm
Bill Hambrook, Kohl’s Department Stores
Jenny Jeansonne, Stockpile
Kim Sobasky, Buffalo Wild Wings (moderator)
Martha Weaver, Raise and Incentive Gift Card Council (IGCC)
When: Tuesday, October 3 at 2pm CDT
What: “Global Expansion—The World is Not Such a Big Place Anymore”
Who: Teri Llach, Blackhawk Network
Gail Cohen, UK Gift Card & Voucher Association (UKGCVA)
Peter Davison, The Walt Disney Company
Marina Hodges, Walmart
Thomas Niedbalski, First Data
Jenny Paris, SVS
When: Wednesday, October 4 at 9:45am CDT
Where: The Kansas City Marriott Country Club Plaza
4445 Main Street
Kansas City, MO

The RGCA Forum will focus on the issues and trends impacting today’s closed loop gift card industry. The interactive event will cover a host of topics including fraud, holiday trends, merchandising, legislative activity, consumer research, B2B, launching programs and international markets.

About Velocity B2B
Velocity B2B is an independent business unit of CashStar, providing merchants with comprehensive services for their business-to-business gift card programs. Combining deep expertise with technology-driven, scalable operations, Velocity B2B helps brands maximize their revenue potential within the $25 billion B2B gift card market. Velocity B2B acts as a seamless extension of a merchant’s team, providing agency services that include strategy, sales and marketing, operations, security, risk mitigation and fraud indemnification. For more information, visit or contact

About CashStar
CashStar is a leading provider of gift card ecommerce solutions for top brands. CashStar Commerce is a flexible, secure and market-proven platform that enables merchants to directly market, sell and distribute digital and plastic gift cards to all channels and devices. CashStar helps create great customer experiences, grow gift card revenue and drive omni-channel engagement. CashStar clients include top brands like Best Buy, Dunkin’ Donuts, Gap, lululemon athletica, Sephora, Starbucks, The Home Depot, Uber, Walmart and Williams-Sonoma. CashStar is a Blackhawk Network company. To learn more about CashStar’s solutions, please visit, follow @CashStar or email

About Blackhawk Network
Blackhawk Network Holdings, Inc. is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and incentive programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif., Blackhawk operates in 26 countries. For more information, please visit or our product websites and

CashStar Contact:
Gina Devine
fama PR

Blackhawk Network Contact:
Ashley Jackson
The Fletcher Group