CashStar Appoints Nate Smith as Vice President of Marketing

Former Achievers Executive Brings SaaS and Incentives Industry Expertise to CashStar

Nate Smith, Vice President MarketingCashStar today announced the appointment of Nate Smith to Vice President of Marketing. In his role at CashStar, Smith will lead the company’s strategic and product marketing, corporate communications and lead generation efforts.

Smith brings more than twenty years of marketing and product management experience in a range of technology industries including SaaS, consumer internet and incentives. He joined CashStar from Blackhawk Network where he served as Vice President of Product Management at Achievers, a leading rewards and recognition platform. Earlier in his career, Smith held senior marketing and product management roles at Monster, Yahoo! and Recruiternet.

“Nate brings outstanding leadership, SaaS experience and incentives industry expertise to CashStar,” said CashStar President and CEO Ben Kaplan. “As we continue our rapid growth and ongoing innovation, Nate is a great strategic fit and will help us continue to scale.”

Smith earned a Bachelor of Arts degree from Princeton University. A native of Maine, he returned to Portland with his family after working in the Bay Area for more than 15 years.

“As the clear market leader in prepaid commerce, CashStar has an impressive roster of clients using its innovative solutions,” said Smith. “I’m excited to join the company and help it take advantage of its huge market opportunity.”

About CashStar
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma. To learn more, please visit, follow @CashStar or e-mail

Keri Bertolino
fama PR