CashStar and SpaFinder Wellness to Speak on Branded Currency at PAYMENTS 2015

Executives Will Share How Digital Gift Cards Can Be Strategically Leveraged as a Retailer’s Currency in Today’s Omni-channel World

CashStar, the industry-leading provider of prepaid commerce solutions, today announced that Gary Lombardo, CashStar’s vice president of marketing, will speak at PAYMENTS 2015 alongside SpaFinder Wellness, Inc.’s group president of gift sales and business development, Steven Kane. Lombardo and Kane will co-host a session, entitled “Branded Currency: Using Digital Gift Cards as a Game-Changing Marketing Tool,” as part of the conference’s Game Changers & Disruptors track. The conference, presented by NACHA, The Electronic Payment Association, unites thousands of payments professionals to debate and explore the pressing issues and opportunities facing the industry.

Who: Gary Lombardo, Vice President, Marketing, CashStar
Steven Kane, Group President, Gift Sales & Business Development, SpaFinder Wellness

What: “Branded Currency: Using Digital Gift Cards as a Game-Changing Marketing Tool”
Today’s shopper is rarely without a mobile device, making it possible for consumers to browse, research or buy products any time, any place. In this new omni-channel world, where the lines between retail channels are blurred, digital gift cards are no longer just gift cards, but rather a form of retailer currency. Learn about the concept of branded currency and how it can be used to increase online, mobile and in-store sales, acquire new customers and drive loyalty.

When: Monday, April 20, 2015 at 10:00 a.m.

Where: Ernest N. Morial Convention Center, Room 228-230
900 Convention Center Blvd, New Orleans

For more information and to view the full conference agenda, please visit: 

About CashStar
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. More than 300 leading brands worldwide rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot and Williams-Sonoma. To learn more, please visit, follow @CashStar or e-mail

Keri Bertolino
fama PR