Announcements

CashStar Adds Lettuce Entertain You Enterprises to its Growing Roster of Restaurant Brands

CashStar, the digital gifting and incentives company, today announced that Lettuce Entertain You Enterprises, Inc. (LEYE), a Chicago–based corporation that owns more than 75 restaurants nationwide, has selected the CashStar platform to power its eGift Card offering.

CashStar’s platform enables consumers to easily purchase secure bar-coded, printable gift cards online that can be sent via email – instantly or at a later date. Each Lettuce restaurant – from M Burger and Pizzeria Via Stato to Mon Ami Gabi and Wildfire and more – will now accept the new branded Lettuce Entertain You eGift Card in their stores. The universal Lettuce Entertain You eGift Card is available for purchase at the company’s web site, www.leye.com.

“As a corporation, our goal is to always try to bring the best service possible to our customers and we feel that the CashStar system brings a great option to Lettuce Entertain You,” said Sue Chernoff, Partner and Executive Vice President of Marketing at Lettuce Entertain You. “We are excited about the launch of our eGift Card program and taking advantage of all the new opportunities available to us through CashStar.”

The CashStar digital gifting and incentives platform gives restaurant operators new ways to increase gift card sales while rewarding customers with special offers and promotions. In addition, the platform can be used to create or enhance loyalty club programs.

“We’re thrilled to bring Lettuce Entertain You’s unique and successful restaurant brand aboard the CashStar platform,” said David Stone, co–founder and CEO of CashStar. “By leveraging our platform, Lettuce Entertain You will be able to track online to in-store results to tailor future promotional campaigns. Motivating online–to–offline purchases and tracking the results is the holy grail of multichannel marketing.”

About Lettuce Entertain You Enterprises, Inc. Since 1971, Lettuce Entertain You Enterprises, Inc. (LEYE) has maintained a sense of humor and enjoyment while creating high quality, successful restaurants. Due to the innovation of LEYE’s Founder and Chairman, Richard Melman, and his creative team of partners and employees, LEYE currently owns, licenses or manages more than 75 establishments in Illinois, Arizona, Maryland, Minnesota, Nevada, Georgia, California and Virginia. For more information, visit www.leye.com.

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit www.cashstar.com or e-mail .

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