CashStar Accelerates Momentum with New Client Wins, Continued International Growth and Distribution Deals

CashStar, the digital gifting company preferred by the world’s leading brands, today announced that in the first half of 2013 it has added more than a dozen global retailers and restaurants to its B2C and B2B digital gifting platform, and has expanded into new international markets, becoming the largest operator of consumer eGifting programs for retailers outside of North America. Already the largest provider within North America, CashStar is experiencing a record-breaking year across the business.

“Consumer demand and advances in technology, particularly related to mobile, have propelled digital gifting from a nice-to-have to a need-to-have offering for today’s global brands. CashStar created this category and we consistently deliver product and marketing innovations to our clients to keep them ahead of the curve.  More than ever, major brands around the world continue to rely on us for eGifting and the strategic advantage that our platform enables when eGifts are used to drive customer acquisition, engagement, loyalty and, increasingly, adoption of mobile payments,” commented Steven Boal, CEO of CashStar. 

CashStar Bolsters Client Roster
CashStar now powers the digital gifting programs for nearly 300 brands, including these 2013 marquee additions:

  • Dunkin’ Donuts 
  • Brookstone 
  • Pier 1 
  • lululemon athletica
  • Golfsmith

 Seven additional brands will have new CashStar-powered eGifting offerings launch in the coming weeks. 

Retail and Restaurant Brands Use CashStar to Manage Plastic Gift Card Programs
A number of brands are now using the CashStar platform for their plastic gift card programs online. These brands now have a full-service one-stop shop for all their online gift card needs, and benefit from a unified and integrated ordering and delivery experience, as well as the same best-in-class fraud monitoring and risk mitigation. CashStar is the only company in the industry that guarantees zero fraud and maximum revenue from valid orders. 

Select retailers that now manage their plastic programs with CashStar include: 

  • Morton’s
  • The Cheesecake Factory 
  • Wine Enthusiast
  • Cheddar’s 
  • Groupon
  • Alamo Drafthouse Cinema

CashStar Now the Largest in International eGifting
CashStar has expanded its international presence with several new client wins in the UK, including B&Q, a multinational DIY and home improvement retailer. CashStar now operates the consumer eGifting programs for 15 brands outside of the United States, with another 11 slated to go live in the next month across Canada, Australia, New Zealand, Hong Kong, and the entire European Union.

CashStar Signs New Bulk Deals and Distribution Partners
CashStar has also signed a number of major brands, including and Red Robin, to its B2B platform for bulk purchases and API integration with distribution partners. Additionally, the company has inked deals with 20 new distribution partners this year, providing valuable distribution channels for retail restaurants and brands. One such partnership is iBotta, the leading mobile shopping application in the grocery retail space, with more than a million users. Other new distribution partners include Publisher’s Clearinghouse and Ebates, among others.

“All of these positive developments add to a record-breaking year for CashStar in terms of growth across the business,” said Gene Cornfield, VP of Marketing at CashStar. “Not only are more and more brands choosing CashStar over other options, but sales of eGift cards are setting new records each quarter, which is due to a combination of increasing consumer demand, the array of omni-channel marketing programs we enable clients to deploy, as well as the industry-leading purchase conversion rates of 25-50 percent that our systems and best practices have been optimized to deliver.”

As previously announced, CashStar doubled its Q1 2013 performance over the previous year, and revenue for the month of May looked more like a December, given exceptionally high demand for eGifts purchased on mobile devices around Mother’s Day. Now, for the first time in the company’s five-year history, June outperformed May by 4 percent, fueled by a stronger-than-expected Father’s Day and demand for special offers from clients such as Dell, Staples, and P.F. Chang’s. Overall, CashStar’s second quarter grew 85 percent year-over-year, positioning the company well going into the second half of the year, traditionally the company’s most active period. 

About CashStar
CashStar is the digital gifting company preferred by the world’s leading retailers. Nearly 300 brands leverage CashStar’s on-demand B2C and B2B gifting technology and multi-channel marketing strategies. CashStar clients acquire new customers, drive incremental sales, increase loyalty, and boost profitability by delivering unparalleled personalized, secure, and engaging eGift experiences via email, mobile, and social channels. CashStar’s clients include Best Buy, Chili’s Grill & Bar, Dunkin Donuts, Gap, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses strategically leverage gifting in the digital world, please visit or e-mail

Keri Bertolino
fama PR