Announcements

Caribou Coffee Now Brewing eGift Cards Powered by CashStar

Coffee Company to Offer Customers New Perks to Generate Online and Mobile Sales in Time for Holidays with CashStar’s Digital Gifting Platform

CashStar, the digital gifting company preferred by the world’s leading brands, today announced the launch of a new eGift card program with Caribou Coffee, one of the leading branded coffee companies in the United States. The CashStar digital gifting platform now enables consumers to purchase and send personalized digital gift cards online and via mobile devices for redemption at participating Caribou Coffee locations or its online store. In conjunction with the holiday season launch, Caribou Coffee is offering a special promotion, rewarding consumers who purchase a $25 eGift card with a $5 eGift card for free until December 31, 2013 or while supplies last.

Caribou Coffee is committed to continually innovating and enhancing the customer experience. Offering digital gift cards in addition to plastic cards delivers yet another way for customers to share the convenience of their favorite daily pick me up. The coffee company selected CashStar because of its easy-to-use platform, mobile innovations, fraud management system and experience with other fast casual retailers. 

“This launch is part of our overall commitment to innovation at Caribou Coffee which aims to reach our guests in new and surprising ways with offerings they’ll love,” said Michele Vig, vice president of marketing for Caribou Coffee. “Through our partnership with CashStar, we are now offering our customers an additional gifting option that fits their lifestyle, while also driving increased sales, enhancing our mobile marketing capabilities, enabling peer-to-peer gifting and benefitting from a new promotional platform – all just in time for the holiday season.”

With CashStar, consumers can easily personalize and purchase eGift cards, which are accepted just like cash and never expire, wherever they are and up to the last minute. Users can select from a wide range of designs through CashStar’s design catalog and add a personalized message and/or photo to tailor the eGift card for the recipient. For gifting on the go, CashStar provides a user interface specifically designed for small mobile screens and thumb-button navigation, enabling shoppers to quickly and easily purchase eGift cards anytime, anywhere while offering the same high-quality experience available from web-based gifting. In addition, Caribou Coffee takes advantage of CashStar’s offering to send a text message with the eGift card link to the recipient.

“CashStar’s platform not only provides Caribou Coffee with the valuable eGifting capability, but also allows the coffee company to develop and implement strategic promotional campaigns that drive both business and consumer value, especially during the holiday season,” said Ben Kaplan, CEO of CashStar. “As a result, they are enabling their increasingly mobile consumer base to easily purchase eGift cards wherever they are, while also opening up a new revenue stream that breeds loyalty and cultivates long-lasting relationships at the same time.”

About CashStar, Inc.
CashStar is the leading provider of omni-channel digital gifting solutions for the world’s top brands. The CashStar platform enables retailers and restaurants to maximize sales, eliminate fraud risk, increase customer engagement, and drive adoption of mobile payments. More than 300 leading companies rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma. To learn more, please visit www.cashstar.com, follow @CashStar_Inc, or e-mail .

About Caribou Coffee Company
Founded in 1992, Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers. The Company’s coffeehouses aspire to be the community place loved by guests who are provided an extraordinary experience that makes their day better. Caribou Coffee provides the highest quality handcrafted beverages, foods and coffee lifestyle items with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment. In addition, Caribou Coffee’s unique coffees are available within grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award and is committed to operating practices that promote sustainability and environmental protection.

Contact:
Kate Thermansen
fama PR
617-986-5006