Announcements

Bridge2 Solutions Selects CashStar as its Digital Gifting Partner

CashStar, the digital gifting and incentives company, today announced that it has formed a partnership with Bridge2 Solutions, a leading innovator in the world of incentive, consumer and performance rewards. Under the partnership, Bridge2 Solutions will leverage CashStar’s eCorporate Application Programming Interface™ (API) to facilitate the distribution of branded eGift cards to millions of consumers.

Through its MarketShare Rewards® solution, Bridge2 Solutions will offer CashStar eGift cards to its client base that encompasses over 20 million consumers participating in more than 500 programs. Offered as part of CashStar’s enterprise-class suite of B2B digital gifting solutions, the eCorporate API provides third parties with an easy way to distribute large quantities of eGift cards on-demand as part of incentive and rewards programs.  Third parties continue to host the purchase or reward experience for consumers on their own website, with the API serving as an interface between the CashStar platform, the incentives company and the retail brand.

“Integrating the CashStar API into our MarketShare Rewards programs gives us the ability to instantly deliver branded eGift cards with the industry’s highest levels of personalization,” said James Purdy, Executive Vice President, Business Development, Bridge2 Solutions. “The speed and efficiency this offers our customers is unprecedented and builds on our initiatives to offer instantly fulfilled rewards to our program audiences.”

“The immediate delivery and personalization capabilities of our platform have been significant differentiators for CashStar, making us an attractive partner to companies like Bridge2 Solutions,” commented David Stone, co-founder and CEO of CashStar. “This partnership enables us to deepen our relationships with major brands as we continue to roll our innovative incentives, rewards and promotional offerings.”

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit www.cashstar.com or e-mail .

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