Beth Moriarty Joins CashStar as Vice President of Product

Product Leader from Demandware Brings More than Twenty Years Experience to Digital Gifting Innovator

CashStar, the digital gifting company preferred by the world’s leading brands, today announced the appointment of Beth Moriarty to vice president of product. Moriarty joins CashStar at a time of accelerated growth and demand for its digital gifting platform. In this role, Moriarty will work closely with customers, partners and internal teams to extend CashStar’s product leadership and innovation in digital gifting and mobile.

Moriarty brings more than 20 years of product strategy, management and development experience to the CashStar executive team. Most recently, she served as senior director, product operations at Demandware, where she ensured the success of the company’s product lines, organized roadmap development, and managed the company’s team of product owners. She also helped transition Demandware’s product management and engineering process from a waterfall model to a more collaborative, agile methodology.

“Beth’s experience working with top retailers on SaaS e-commerce solutions, performance-based revenue models, and agile development methodology, make her a perfect fit for CashStar,” said Ben Kaplan, president and CEO of CashStar. “Beth’s expertise in product management and development is matched by tremendous energy and leadership skills. We’re thrilled to have Beth join the team to lead product strategy and management.”

Prior to Demandware, Moriarty was vice president of product management and professional services for Arigo, where she led product vision, roadmap development, and client implementations. Before joining Arigo, Moriarty held product management positions at MHS, Inc., TrueAdvantage, Schneider Logistics, and i2 Technologies.

“CashStar has built a talented team committed to serving the digital gifting needs of retailers and their shoppers,” said Moriarty. “I’m looking forward to continuing to innovate the platform and introduce new features that provide the most optimal experience for gift card buyers and recipients.”

About CashStar, Inc.
CashStar is the leading provider of omni-channel digital gifting solutions for the world’s top brands. The CashStar platform enables retailers and restaurants to maximize sales, eliminate fraud risk, increase customer engagement, and drive adoption of mobile payments. More than 300 leading companies rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma. To learn more, please visit, follow @CashStar_Inc, or e-mail

Keri Bertolino
fama PR