Best Buy Canada and CashStar Win Best Prepaid Gift Program at 2012 Prepaid Awards Canada

Best Buy Canada has won the “Best Prepaid Gift Program” award at the 2012 Prepaid Awards Canada for its eGift Card program powered by CashStar, Inc. The “Best Prepaid Gift Program” award recognizes a gifting program which leverages brands, channels and other capabilities to deliver innovative solutions to its customers, while demonstrating benefits to the organization such as cost savings, revenue generation, and margin enhancement. The event was held June 7 at the Liberty Grand in Toronto, Ontario, Canada.

“Our first priority is our customers, so it is an honor to receive this recognition within the Canadian prepaid industry for providing them with the best eGifting experience possible,” said Juan Rendon, Director Financial Services, Best Buy Canada. “CashStar has proven to be an invaluable partner in launching our digital gift card offering. They delivered a successful, integrated gifting program in a remarkably short period of time, and we look forward to continuing our relationship with them.”

Best Buy Canada was one of the first retailers to launch on CashStar’s WebGifting 2 platform which delivers a highly personalized experience. The eGift card program launched in December, just in time for critical last-minute holiday shoppers to send a personalized eGift card to arrive Christmas morning. To drive sales among these shoppers, Best Buy Canada ran several key marketing programs, including a link on their landing page on December 24 that reminded customers there was still time to send a gift to their loved ones before Christmas morning. The company also purchased a unique Skype page takeover that encouraged those connecting with loved ones via Skype that there was still time to send them something special for Christmas morning. Over 1.5 million impressions were received via the Skype takeover.

In addition to Best Buy Canada, more than 250 marquee retail brands leverage CashStar to easily and securely integrate digital gifting strategies into their B2B and B2C marketing and engagement offerings to increase sales and customer loyalty. CashStar offers consumers and business executives unmatched personalized digital gifting experience via e-mail, mobile and social channels.

“Innovative retailers such as Best Buy Canada clearly have received the message about leveraging eGifts as a way to connect with consumers, improve the gifting experience and increase loyalty,” said David Stone, CEO and co-founder of CashStar. “Consumers now expect an easy and personalized eGift experience and more and more international retailers are providing this important service.”

About Best Buy Canada

Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:BBY). We are Canada’s fastest-growing retailer and e-tailer of consumer electronics, computers and entertainment products. With over 70 Best Buy stores across Canada, we offer a unique shopping experience with the latest technology and entertainment products, at the right price, with a no-pressure (non-commissioned) sales environment. Every day our employees are committed to helping deliver technology solutions that enable easy access to people, knowledge, ideas and fun. We are keenly aware of our role and impact on the world, and we are committed to developing and implementing business strategies that bring sustainable technology solutions to our consumers and communities. For information about Best Buy Canada, visit

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit or e-mail

Keri Bertolino
fama PR 

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