Announcements

Apparel Retailer Aéropostale Selects CashStar to Deliver eGift Cards

CashStar, the digital gifting and incentives company, today announced that Aéropostale, a mall-based specialty retailer for young men and women, has selected its platform to offer eGift Cards. By leveraging CashStar’s platform, Aéropostale™ customers will have the ability to electronically send personalized eGift Cards that can be redeemed at both Aéropostale and p.s. from Aéropostale brands – either in-store or online.

“Today’s teenager is constantly looking for ways to be unique and creative. The addition of eGift Cards adds that personal touch to the gift giving and shopping experience,” said Jacob Hawkins, Vice President of Ecommerce at Aéropostale. “We are also looking forward to leveraging CashStar’s promotions engine, to continue to provide exciting offers and promotions which is a core element of our marketing strategy.”

With more than 970 store locations in the United States, Puerto Rico and Canada as well as a loyal online customer base, Aéropostale wanted to give its shoppers, especially its teen shopper a fun and instant way to shop on their own whether in-store or online. With just a few clicks, consumers can personalize eGift Cards by selecting a design or uploading their own image, adding a personal message, and selecting the denomination and send date.

“The digital gift card industry is growing at a rapid pace,” said CashStar Co-founder and CEO David Stone. “Retailers such as Aéropostale are realizing that digital gifting is a lucrative revenue stream that also creates new avenues for customer loyalty and reward programs.”

About Aéropostale, Inc.
Aéropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aéropostale® stores and 4 to 12 year-old kids through its P.S. from Aéropostale™ stores. The Company provides customers with a focused selection of high-quality, active-oriented, fashion and fashion basic merchandise at compelling values. Aéropostale® maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aéropostale® products can only be purchased in its Aéropostale stores and online atwww.aeropostale.com. P.S. from Aéropostale™ products can be purchased in P.S. from Aéropostale™ stores and online at www.ps4u.com. The Company currently operates 918 Aéropostale stores in 50 states and Puerto Rico, 67 Aéropostale stores in Canada and 72 P.S. from Aéropostale stores in 21 states.

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit www.cashstar.com or e-mail .

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