£10 Starbucks Card eGift for £5 LivingSocial Deal Powered by CashStar Named Best-in-Category Winner in Paybefore Awards Europe

Paybefore has chosen the CashStar-powered £10 Starbucks Card eGift for £5 LivingSocial Deal as a 2013 Paybefore Awards Europe Best-in-Category winner for Best Gift Card or Voucher Program. Paybefore Awards Europe celebrates the best of the prepaid industry in the U.K. and Europe. The awards are presented annually by Paybefore, whose publications are the leading source of industry information for alternative payments executives.

“Paybefore Awards Europe gives CashStar the opportunity to showcase our eGift Card successes and how we have helped evolve the payments industry worldwide,” said Gene Cornfield, vice president of marketing at CashStar. “This program is one of the largest campaigns we’ve powered on a global scale and is a prime example of how retailers are using eGifts as a strategic digital currency to acquire new customers, reactivate lapsed customers, and drive enrollment in loyalty programs.”

The £10 Starbucks Card eGift for £5 LivingSocial Deal was selected by a panel of five industry experts who served as judges for this year’s competition, which included a record number of entries from around the world. The program delivered 64,565 Starbucks Cards from November 29 to December 1, 2012 and was powered by CashStar’s eGifting platform and LivingSocial’s daily deal engine.

“The judges were impressed with this program because it drove immediate sales and consumer interest in the digital channel, paving the way for increased adoption,” said Loraine DeBonis, Paybefore editor-in-chief and chair of the judging panel.

The program was also judged by Marilyn Bochicchio Paybefore CEO; Andrew Johnson, Director General UKGCVA (UK Gift Card & Voucher Association); Siobhan Moore, Senior Associate, Locke Lord and UKGCVA board member and Dr. Hugo Godschalk, founder Prepaid Forum Deutschland.

A similar program was also deployed in the US, during September 4-5, 2012. That $10 Starbucks Card eGift for $5 LivingSocial Deal resulted in 1.5 million eGifts purchased in 29 hours, won Best in Category for Best Virtual or Digital Program in the US 2013 Paybefore Awards, and helped LivingSocial set the Guinness World Record for the most online vouchers sold in a 24 hour period.

About Starbucks Coffee Company 

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup.

About LivingSocial

LivingSocial is the local marketplace to buy and share the best things to do in your city. With unique and diverse offerings each day, we inspire members to discover everything from weekend excursions to one-of-a kind events and experiences to exclusive gourmet dinners to family aquarium outings and more. We help local businesses grow by introducing them to high-quality new customers and give merchants the tools to make our members their regulars. Based in Washington, D.C., LivingSocial now has more than 70 million members around the world.

About CashStar

CashStar is the world’s leading digital gifting and incentives company, preferred by the world’s leading retailers. More than 250 brands leverage CashStar’s on-demand B2C and B2B gifting technology and multi-channel marketing strategies. CashStar’s brands acquire new customers, drive incremental sales, increase loyalty, and boost profitability by delivering unparalleled personalized, secure, and engaging eGift experiences via email, mobile and social channels. CashStar’s clients include Best Buy, Chili’s Grill & Bar, Gap, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma.   To learn more about how CashStar is constantly innovating the way businesses strategically leverage gifting in the digital world, please visit cashstar.com or e-mail info@cashstar.com. 

About Paybefore

Paybefore is the leading information provider to prepaid and emerging payments industry professionals, offering the latest news, commentary and analysis. Paybefore’s family of industry publications includes: Paybefore.com; Pay News; Pay Mobile™; PayWorld™; Pay Update™; Pay Gov™; Pay Magazine™ and Pay Connect™. Visit us at www.paybefore.com. 

Keri Bertolino
fama PR 

All trademarks are the property of their respective owners.