$10 Starbucks Card eGift for $5 LivingSocial Deal Powered by CashStar Named Winner in Seventh Annual Paybefore Awards

Paybefore has chosen the $10 Starbucks Card eGift for $5 LivingSocial Deal as a 2013 Paybefore Awards winner in the Best Virtual or Digital Program category. Paybefore Awards, now in its seventh year, is the most prestigious recognition of excellence in the worldwide prepaid and emerging payments industry. The awards are presented annually by Paybefore, whose publications are the leading source of industry information for alternative payments executives.

“This Paybefore Awards recognition reflects CashStar’s dedication to pushing the boundaries of innovation throughout the payments industry. The Starbucks LivingSocial Deal clearly demonstrates the power of eGift Cards as a flexible digital currency that can be used by marketers to acquire new customers and engage existing ones,” said David Stone, co-founder and CEO of CashStar, Inc. “We are honored by the award and to work with such innovative customers and partners. This program drove awareness for eGift Cards and digital prepaid solutions in a way that no other single event has previously been able to achieve. CashStar looks forward to even bigger milestones this year.”

The $10 Starbucks Card eGift for $5 LivingSocial Deal was selected by a panel of five industry experts who served as judges for this year’s competition, which included a record number of entries from around the world. The program delivered 1.5 million Starbucks eGifts, powered by CashStar’s eGifting platform and LivingSocial’s daily deal engine. The special offer of $5 for a $10 Starbucks eGift Card helped Starbucks acquire new customers, engage and re-engage existing customers to meet sales goals.

“Paybefore Awards were created to honor the companies and individuals that are at the forefront of innovation as well as successful market implementation across the globe,” said Loraine DeBonis, Paybefore editor-in-chief and chair of the judging panel.

“It’s a dynamic time in electronic payments as companies like CashStar continue to innovate to solve payments problems,” she continued. “We are proud to recognize its contributions to advancing the prepaid and emerging payments industry.”

“As the world changes, so do the payment and money management needs of individuals, businesses and government agencies,” added Marilyn Bochicchio, Paybefore’s CEO. “Paybefore Awards recognizes the organizations that use financial services to make people’s lives better, which is why it is so exciting for us to honor those who champion innovation and excellence.”

The $10 Starbucks Card eGift for $5 LivingSocial Deal now will vie for Best-in-Category distinction, which will be announced during the Paybefore Awards ceremony on March 4 at the Prepaid Expo (www.prepaidexpousa.com).

About Starbucks Coffee Company
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup.

About LivingSocial
LivingSocial is the local marketplace to buy and share the best things to do in your city. With unique and diverse offerings each day, we inspire members to discover everything from weekend excursions to one-of-a kind events and experiences to exclusive gourmet dinners to family aquarium outings and more. We help local businesses grow by introducing them to high-quality new customers and give merchants the tools to make our members their regulars. Based in Washington, D.C., LivingSocial now has more than 70 million members around the world.

About CashStar, Inc.
CashStar is the world’s leading digital gifting and incentives company, preferred by the world’s leading retailers. More than 250 brands leverage CashStar’s on-demand B2C and B2B gifting technology and multi-channel marketing strategies. CashStar’s brands acquire new customers, drive incremental sales, increase loyalty, and boost profitability by delivering unparalleled personalized, secure, and engaging eGift experiences via email, mobile and social channels. CashStar’s clients include Best Buy, Chili’s Grill & Bar, Gap, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses strategically leverage gifting in the digital world, please visit cashstar.com or e-mail info@cashstar.com.

About Paybefore
Paybefore is the leading information provider to prepaid and emerging payments industry professionals, offering the latest news, commentary and analysis. Paybefore’s family of industry publications includes: Paybefore.com; Paybefore News; Paybefore Mobile™; Paybefore News International™; Paybefore Update™; Paybefore Legal™; Paybefore Magazine™, a biannual print publication featuring in-depth articles on the opportunities, challenges and trends in the global prepaid and emerging payment industry; and the only industry directory, Paybefore Buyer’s Guide Connections™, available online and in print. Visit us at www.paybefore.com.

Keri Bertolino
fama PR 

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