How Sephora Wins At Omnichannel

Beauty retailer Sephora was recently faced with a challenge: how to best market digital gifting to its consumers. With that challenge came the retailer’s decision to better align its omnichannel strategy, and in turn differentiate itself from other top omnichannel players. The solution? Leveraging the cloud-based CashStar Commerce platform to offer personalized, mobile gift cards that seamlessly cross all retail channels. A newly released CashStar case study breaks down how the omnichannel prepaid platform helped Sephora reach a digital gift card revenue growth rate of 8x over the prior year, with a 71 percent boost in average in-store basket size over the initial digital gift card value. But as Sephora and others look to drive omnichannel growth in the future, how will this platform continue to deliver an enhanced shopping experience, and fuel customer loyalty and acquisition?


Since its start in 1970, Sephora prides itself on its “unique” open-sell environment, and currently spans 1,780 stores in 29 countries across the globe. It also offers an “award-winning” website,, along with the Sephora to Go mobile app. According to the recent CashStar case study report, Sephora has established itself as “the world’s premier digital beauty destination and an international force in prestige cosmetics.”