Sephora Tops Omni-channel Digital Gifting Experience Rankings

Sephora has been a consistent performer in RSR Research’s Digital Gift Card Benchmark Study. Now in its fourth edition, Sephora walked off with the top prize.

RSR Research’s study, Digital Gift Cards: Rewriting the Gifting Rules in the Omni-Channel Age, identified brands that are perfecting the omni-channel gifting experience. The study also evaluated the gifting experiences of the nation’s top retailers in key verticals such as apparel, beauty, footwear and accessories, sports and outdoors, as well as restaurant brands.