Sephora Innovation Lab VP Answers 4 Questions for Marketing Innovators

1. What is one marketing topic that is most important to you as an innovator?

I’m most passionate about finding new ways for a woman to use her own mobile device as a way to personalize her store shopping experience.

2. Why is this so important?

I’ve seen our clients come to rely on mobile during so many phases of the shopping experience. Whether she’s at home watching a video tutorial on her phone or scanning products in the store, the phone has become her own personal shopping assistant. We see women use their phones in our stores daily to text beauty looks to friends, scan their Beauty Insider cards, and pay with a stored eGift Card or Apple Pay.